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8%
SEARCH 6.18%
6%
GOOGLE DISPLAY NETWORK (GDN) 2%
APPAREL 4% 3.26% 3.26%
Average Conversion Rate 2.01% 2.74%
The average conversion rate (CVR) in AdWords across
verticals in the apparel industry is 2.31% on the
search network and 1.08% on the display network. 0%
0.45%
2% 1.09% 0.62%
2.02% 1.98%
CLOTHING T-SHIRTS FOOTWEAR JEWELRY ACCESSORIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 12
