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$150 $105.12 $84.90
SEARCH $100 $49.02
$50
ADVOCACY
GOOGLE DISPLAY NETWORK (GDN) $100
Average Cost Per Action $0
The average cost per action (CPA) in AdWords $50 $36.42
across verticals in the advocacy industry is $71.45
$96.55 on the search network and $70.69 on the $150
display network. $200
$250
$218.13
NONPROFIT POLITICS RELIGION & BELIEF
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 7
