Page 4 - Coax-Adwords-Benchmarks-2018
P. 4
$2.61
$3
$2.00
SEARCH $2 $1.43
ADVOCACY
Average Cost Per Click
$1
GOOGLE DISPLAY NETWORK (GDN)
The average cost per click (CPC) in AdWords
across verticals in the advocacy industry is $0
$1.43 on the search network and $0.62 on the
display network. $1 $0.46 $0.58
$1.09
$2
NONPROFIT POLITICS RELIGION & BELIEF
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 5
