Page 5 - Coax-Adwords-Benchmarks-2018
P. 5

4.76%

                                                                        5%


                                                                        4%                                      3.08%
                                                                     SEARCH
                                                                        3%
                                                                                     1.86%

        ADVOCACY
                                                                        2%
        Average Conversion Rate                                         1%
                                                                     GOOGLE DISPLAY NETWORK (GDN)


        The average conversion rate (CVR) in AdWords                    0%
        across verticals  in the advocacy industry is
        1.96% on the search network and 1.00% on the                    1%

        display network.                                                2%                                      0.65%                      0.44%



                                                                        3%


                                                                        4%           3.19%



                                                                                             NONPROFIT        POLITICS       RELIGION & BELIEF













                                                                                                GOOGLE ADWORDS INDUSTRY BENCHMARKS  |  6
   1   2   3   4   5   6   7   8   9   10