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$1.50
SEARCH $1.15
$1 $0.89 $0.85 $0.87
$0.75
GOOGLE DISPLAY NETWORK (GDN)
APPAREL
Average Cost Per Click $0.50
The average cost per click (CPC) in AdWords across
verticals in the apparel industry is $0.87 on the search $0
network and $0.35 on the display network.
$0.21
$0.50 $0.31 $0.37
$0.48
$0.57
CLOTHING T-SHIRTS FOOTWEAR JEWELRY ACCESSORIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 11
