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4% 3.47%
2.99%
SEARCH 3% 2.28%
2%
GOOGLE DISPLAY NETWORK (GDN)
CREATIVE
Average Click-Through Rate 1%
The average click-through rate (CTR) in AdWords
across verticals in the creative industry is 3.05% on 0%
the search network and 0.61% on the display network. 0.5%
0.51% 0.58%
1%
0.83%
VISUAL ART & DESIGN MUSIC & AUDIO TV & VIDEO
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 22
