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$94.69
$100 $88.15
SEARCH $80 $54.56
$60
CREATIVE
GOOGLE DISPLAY NETWORK (GDN)
Average Cost Per Action $40
The average cost per action (CPA) in AdWords across $20
verticals in the creative industry is $68.20 on the $0
search network and $36.57 on the display network. $20
$40
$37.50 $39.50
$60 $41.18
VISUAL ART & DESIGN MUSIC & AUDIO TV & VIDEO
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 25
