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% Q                          price
            Symbolically, Ec =         A
                                % P
                                      B                       Types of Price Elasticity of Demand :
                                Q      P
                              =     A  ÷    B                   1)  Perfectly Elastic Demand (Ed = ∞) :
                                 Q A      P B
                                Q        P                        When a slight or zero change in the price
                              =     A  ×   B                       brings  about an  infinite  change  in  the
                                 Q      P
                                   A        B
                                                                   quantity demanded of that commodity, it is
            Where,                                                 called perfectly elastic demand. It is only
            Q  = Original quantity demanded of commodity A
              A                                                    a theoretical  concept.  For example,  10%
            Q  = Change in quantity demanded of                   fall in price may lead to an infinite rise in
                A
            commodity A                                            demand.
            P  = Original price of commodity B                     Percentage change in Quantity Demanded
              B                                               Ed =                                         = ∞
            P = Change in price of commodity B                           Percentage change in Price
                B
                                                              Ed = ∞
               You should know :                                         Perfectly elastic demand
               • Positive cross elasticity : Substitute goods.           Y
                  Example, tea and coffee.
               • Negative cross elasticity : Complementary

                  goods. Example, tea and sugar.                      Price  P  D           D
               • Zero cross elasticity : Non-related goods.                      Ed = ∞
                  Example, tea and books.


              3)  Price elasticity : According to  Prof. Alfred          0                       X
                 Marshall, price elasticity  of demand is                   Quantity Demanded
                 a ratio  of proportionate  change  in  the                      Fig. 3.11
                 quantity demanded of a commodity  to a
                 given proportionate change in its price.            In figure 3.11, the demand curve is a
                                                              horizontal line parallel to the X axis indicating
                  Percentage change in Quantity Demanded
            Ed =                                              perfectly elastic demand.
                         Percentage change in Price

                                %  Q                         2) Perfectly inelastic demand (Ed = 0) :
            Symbolically, Ed =          ,                          When  a percentage  change  in  price  has
                                %  P
                                                                   no effect on the quantity demanded of a
                   Q       P
            Ed =        ÷                                          commodity  it  is  called  perfectly  inelastic
                    Q       P                                      demand. For example,  20% fall in price
                   Q       P
            Ed =        ×                                          will have no effect on quantity demanded.
                    Q       P
                                                                        %  Q
            Where,                                                 Ed =
                                                                        %  P
            Q = Original quantity demanded                               0
                                                                   Ed =      = 0
            Q = Difference between the new quantity and                 20
            original quantity demanded                             Ed = 0
            P = Original price                                       In practice, such a situation rarely occurs.
            P = Difference between new price and original    For example, demand for salt, milk.

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