Page 59 - VIRANSH COACHING CLASSES
P. 59

4)  Entry barriers : The firm can easily
               Find out :
                 Types of monopoly for the following               exit from the industry whenever it wants.
               products/services :                                 But has to face certain entry barriers
               1) Tea in Assam                                     such as Government licence, patents etc.
               2) Atomic energy                                 5)  Lack of uniformity : There is a lack of
               3) Logo of a commercial bank                        uniformity among the firms in terms of their
                                                                   size. Some firms may be small while others
                                                                   may be of bigger size.
               Do you know?                                     6)  Uncertainty : There is a considerable
                 Monopsony is the converse of monopoly.            element of uncertainty in this type of market
               It exists when there are many sellers but           due to different behaviour patterns. Rivals
               only one buyer. Buyer’s monopoly is rarely          may join hands and co-operate or may try
               found. A monopsonist can exploit  the sellers       to fight each other.
               just as a monopolist may exploit the buyers.
               In the labour market, a particular kind of     III) Monopolistic competition :
               labour is used by one employer only.                Different brands of liquid cleaners :

            II) Oligopoly :
                 The term oligopoly is derived from the
            Greek words ‘Oligo’ which means few and
            ‘poly’ which means sellers.  It is that  market
            where there are a few firms (sellers) in the
            market producing either a homogeneous product
            or a differentiated product. For example, mobile
            service providers, cement companies etc.                              Fig. 5.3
            Features of oligopoly  :
                                                              Meaning and Definition :  Monopolistic
              1)  Few firms or sellers : Under oligopoly      competition  is very realistic in nature. In this
                 market, there are few firms or sellers. These   market there are some features of perfect
                 few firms dominate the market and enjoy      competition  and some  features  of monopoly
                 a considerable control over the price of a   acting together. Prof. E. H. Chamberlin coined
                 product.
                                                              this concept in his book “Theory of Monopolistic
              2)  Interdependence  : The seller has to be     Competition” which was published in 1933.
                 cautious with respect  to any action  taken        According to Chamberlin, “Monopolistic
                 by the competing  firms. Since there  are    competition refers to competition among a large
                 few sellers in the market, if any firm makes   number of sellers producing close but not perfect
                 the change in the price, all other firms in   substitutes.”
                 the industry also try to follow the same to        Following are the main features of
                 remain in the competition.                   monopolistic competition :

              3)  Advertising  :  Advertising is a powerful     1)  Fairly  large number of sellers : In
                 instrument in the  hands of oligopolist. A        monopolistic  competition,  the  number  of
                 firm under oligopoly can start an aggressive      sellers is large but comparatively it is less
                 and attractive advertising campaign  with         than that of perfect competition. Due to this
                 the intention of capturing a large part of        reason sellers’ behaviour is like monopoly.
                 market.
                                                           50
   54   55   56   57   58   59   60   61   62   63   64