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WORLD U18
Legal 8. To maximize and protect the rights of the
Organizing Member, Athletics Kenya, on prod-
ucts and services provided by the Commercial
Overview
Affiliates through a co- ordinated and well-
defi ned marketing programme for the general
Background
development of the sport of athletics and the
benefi t of the IAAF, the Organizing Members,
he Head of Legal, Jinaro Kibet and his assistant, DENTSU and the Events;
Faith Jepkemoi Bett were appointed through 9. To advice on the regulation and protection of
TKenya Gazette Notice Number 5557 of 22nd July 10. To liaise with the IAAF and DENTSU legal team
trademarks and all intellectual property rights
2016 to assist in preparing for the Event. A legal sub-
KYEB
over the event;
committee was subsequently appointed on the 19th
of October 2016 by the CEO in consultation with the
head of legal comprising Bryan Muindi and Caesar
IAAF WU18 contracting standards
Wanjao. e department worked closely with the
entire Local Organizing Committee (the “LOC”) due
e IAAF guidelines
its broad mandate of ensuring all the legal procedures
and requirements were adhered to.
The Legal Department prepared a checklist that
originated from the Event Organizing Committee
Objectives for the legal department
as well as the various Guidelines from the IAAF that
included;
1. To review the Event Organizing Agreement (“the
EOA”) dated 18/10/2014 executed by Athletics
Kenya, the Ministry of Sports, culture and the
• e IAAF Accommodation Guidelines
Arts, Dentsu Incorporated and the International • e IAAF Marketing Guidelines
• e IAAF Protocol Guidelines
Association of Athletic Federations (“IAAF”);
KENYA YEARBO0K
• e IAAF Technical Guidelines
2. To review any legal documents drafted by exter-
• e IAAF Broadcasting Guidelines
nal counsel or any other third party in relation
• e IAAF Website Guidelines
to the LOC;
• e IAAF Hospitality Guidelines and;
3. To off er legal advice to the LOC and the various
EDITORIAL BOARD
• e IAAF Transport Guidelines
departments within it;
4. To liaise with the Attorney General’s offi ce and/
These checklists formed the basis of the different
or any external legal adviser and coordinate any
litigation mounted by or against the LOC; contracts that were prepared and reviewed. They
were used to ensure that the various departments
5. To review contracts drawn by external legal ad- remained within their stipulated mandates when
visers and/or any third party and to ensure that organizing the Event. e Checklists also assisted in
the LOC off ers the best possible organizational familiarizing the LOC with the requirements of the
framework meeting international standards Commercial Partners and Affi liates who participated
for hosting the World Championship event in during the event.
Nairobi; e checklists also provided information on the
6. To review contracts drawn between the LOC and use and protection of the intended event marks
Commercial Affi liates, DENTSU, suppliers and and colors. This information formed a basis for
the IAAF to ensure conformity with local laws; Intellectual Property laws and regulations which
7. To maximize and protect the rights granted to the the Legal Department outlined in all the contracts.
Commercial Affi liates, DENTSU, the IAAF and
the Organizing Member and their participation e EOA also contained information on the insur-
in the Events and to ensure that their marketing ance policies to be acquired by the LOC as well as
objectives are fulfi lled;
the values of the insurance policies.
244 | ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS