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WORLD U18

In accordance with Clause 4.1.5 and 4.2.2 of the Event As the cost of obtaining and maintaining such in-
Organization Agreement the IAAF made a number surance would have proved too expensive for both
of site visits to KU, several hotels in the Westland the LOC and KBC, the legal department successfully
area of Nairobi and other educational institutions in negotiated with IAAF and obtained a waiver from
and around the Event stadium, Kasarani. e IAAF this requirement on account of the Event Insurance
officials evaluated and approved KU as the most obtained by the legal department.
appropriate location to host all 2,500 athletes and
offi cials in a secure and secluded environment for National Partners
the duration of the Event and in accordance with
the IAAF Accommodation Guidelines. e National Partners received rights permitted under
KYEB
the IAAF Marketing Guidelines and the EOA.
Host Broadcaster Agreement
To become a National Partner, the Institution had
to partner with the LOC either in full Value in Kind
Under the EOA, the IAAF owns all media rights relat-
(VIK) or partially Value in Kind and Cash. e Event
ing to the Event on a worldwide basis and allowed the
could only have 5 National partners as per the EOA
LOC to appoint, at its own cost, a host broadcaster
and each was permitted to use the designation:
to fulfi l the broadcasting obligations set out in the
IAAF Broadcast regulations.
e LOC entered into a broadcasting agreement
‘National Partner of the IAAF World Under18
with KBC- a state – run media organization duly es-
Championships, Nairobi 2017’;
tablished under the Kenya Broadcasting Corporation
Act Cap 221 for the delivery of a high quality live
and complete television broadcast of the Event. A
key obligation of LOC pursuant to the EOA was the
1. Safaricom Ltd: Title Sponsor – Girl’s Bibs
2. Kenya Airways: Advertisement and Discount
requirement to provide a host broadcaster to pro- e approved National partners were:
KENYA YEARBO0K
duce and deliver the audio-visual broadcast signal
3. Sarova: Food and Hospitality
of the Event.
1. Safaricom Kenya Ltd.
A key challenge experienced was the requirement
by the IAAF that the host broadcaster shall maintain
EDITORIAL BOARD

In consideration of value in kind sponsorship, the
the following insurance (“required insurance”), with
LOC granted to Safaricom the exclusive rights at
each such policy written on an occurrence basis with
a minimum limit of US$1,000,000 per occurrence
the event to develop composite logos featuring
and US$3,000,000 in the aggregate: (a) Commercial
General/ ird Party Liability Insurance including the Event Marks and Safaricom logos and to use
such composite logos at the Event Stadium and on
personal and public safety and property basis; (b) Athletes bibs. e contract included bib sponsor
Property/Business Interruption Insurance written rights as per the EOA and the IAAF Marketing
on an All Risk or Special Perils form, covering the guidelines.
host broadcaster’s personal property; (c) Workers’
Compensation Insurance as required by Law; (d) 2. Kenya Airways PLC
Errors and Omissions insurance, (e) Production Risks
Insurance, and (f) Employers Liability Coverage of e Airline provided discounts on air tickets of
at least US$1,000,000 per occurrence. eligible athletes and offi cials, cabin crew pre-
sentation of awards and KQ hostesses for the VIP

248 | ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS