Page 25 - 中建一局先锋文化手册

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市场营销“三大”策略
Three marketing strategies

我们将服务定位于“大市场、大客户、大项目”，在国内国外每一个我们
商业模式三个“一体化” 专注的细分市场，都要成为领先者。
Three “integrations” of business model 我们要成为最受客户信赖的合作伙伴，对所有项目，我们提供稳定的品质
保障。我们深知，履约能力、盈利能力和客户持续满意是企业核心竞争力根本
所在。我们信奉“今天的完美履约是明天的市场、企业的品牌信誉是无形的市场、
客户的持续满意是永恒的市场”。
我们创新优化商业模式，推进设计施工一体化、投资建造一
体化、国内国际一体化。通过向三个“一体化”转型升级，促进
Our service is positioned in "big markets, big customers and big projects". In every
房屋建筑、基础设施、环境治理、投资运营 1+3 业务板块协同发展，
segment of the domestic and overseas markets we focus on, we will try to become the front
为客户提供全产业链和全生命周期的增值服务。 runner.
We shall become the most trusted partner of customers. For all the projects, we
offer quality guarantee. We know that performance capability, profitability and continuous
We innovate and optimize business model, and promote the customer satisfaction is the enterprise’s core competitiveness. We believe that the perfect
integration of design and construction, integration of investment and performance today is tomorrow's market, the enterprise’s brand reputation is the intangible
construction, and integration of domestic and international. Through three market, and continuous customer satisfaction is the eternal market".
“integrations”, we will transform and upgrade, promote the synergetic
development of 1+3 business sectors including housing construction,
infrastructure, environmental improvement, investment operation; and
provide customers with value-added services throughout the full industry
chain and full life cycle.

24 中国建筑一局集团 • 先锋文化 Pioneer Culture of China Construction First Group 25