Page 37 - Top 10 India's Financial Startup 2019
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“ The main motive behind
setting up Rupee
Catalyst was to deliver
smooth, hassle-free Today, the
experience and company has
evolved from
transaction to the providing distributed
customers loans, to offering various
financial products like Mutual
funds, life Insurance, General
Insurance, Fixed Deposits and
Private Equity Services to its
clients. We believe this Industry
holds huge potential, especially
post Demonetization reforms by
the Central Government of India.
industry, the Also, through our technology
Rupee Catalyst support, we are currently in the
was all set to best place to offer High-quality
capture the local financial products and services
market, in no time! so that the clients grow in their
The main motive behind endeavor and are always connected
Rahul Kapoor setting up Rupee Catalyst was with us at all times for financial
Founder & CEO to deliver smooth, hassle-free needs and requirements.
experience and transaction to the Changing the Way Financial
customers, and also to provide Products & Services reach Local
taking the entrepreneurial plunge access to the financial products and Market
in 2017, he has worked in IIFL, optimize the distribution issues in As a first mover advantage, the
CITI Group and GE, and has an the financial system. Leveraging company has recently launched
expertise of over 16+ years in in technology such as AI & ML to an application that is said to
the field of Credit Underwriting bridge this gap was the only way revolutionize the Indian financial
and Risk Management along with forward. landscape. It is a single platform
various Financial Loan Products. Nonetheless, the product journey for investments, mutual funds, SIP,
Rahul specializes in Retail & of Rupee Catalyst began on an fact sheets, news & videos, and
Corporate Loans along with interesting note. From manually
Investment Banking and Wealth providing financial services to
Management. Also, he has a Six automating the entire process in • Founded in: 2017
Sigma Belt in Quality Management December 2017, the company has
and possesses a certified Master’s come a long way from where it all • Founding Members:
Degree in Balance Sheets. started. At present, it has partnered Rahul Kapoor
First-Time Entrepreneur with 51+ Banks and financial • Office Locations: Mumbai,
Entrepreneurship is not for institutions and more than 30 Maharashtra
everyone. You have to accept Fund Houses, thereby providing • Company Strength: 2-10
failures and learn from it, and seamless distribution experience employees
always keep hustling. Initially, to its clients, and the platform • Industry : Financial
the company did go through a offers various products right from Services
roller coaster ride, with GST and a small Personal Loan to a Large
RERA act coming into the picture. Corporate Loan. • Website: www.
Successfully adapting to the market From the Past to the Present rupeecatalyst.com
and solving the uncertainties in the
November 2019 37
