Page 34 - rz brand guide

MESSAGE FRAMEWORK

PILLAR 1: HUMAN POTENTIAL

Each pillar has a core message plus a supporting message for each of the three essential elements of that pillar.

CORE MESSAGE

“We believe every body has the potential to break through the walls they’ve built and transform themselves to who they want
to be. Whether you are an elite athlete or suffer from chronic pain, we’re here to guide and support you to achieve your goals

and get to place you never though possible.”

SUPPORT MESSAGES

Inspiration “We believe in you, even when you don’t, and we’re here to keep you motivated to

reach your goals and achieve things you never imagined.”

Expert guidance “Our coaches are certified personal trainers who bring their passion, expertise and

purpose to bear to champion you and empower you to get stronger and healthier.”

Community “We’re about camaraderie, not competition. This is your studio and your tribe, and we’ll
celebrate your successes as much as we do our own.”