Page 37 - rz brand guide
P. 37

MESSAGE FRAMEWORK








          OUR PERSONALITY



          We’re inclusive. We give high fives and supportive smiles. We laugh—hard—

          and give each other a hand up when needed.



          We help people do things they couldn’t imagine. We’re here to coach,

          champion and guide people through transformative physical experiences.

          And the hour that someone spends with us will be one of the best of their
          day. Guaranteed.
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