Page 36 - rz brand guide
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MESSAGE FRAMEWORK
PILLAR 3: EPIC RESULTS
Each pillar has a core message plus a supporting message for each of the three essential elements of that pillar.
CORE MESSAGE
“Our proven method offers maximum results in a minimum amount of time for lasting impact. Just five minutes of guided
high-intensity training at a time boosts metabolism, increases energy, and burns more fat and calories during and after your
workout.”
SUPPORT MESSAGES
Efficient/effective “The proof is in the body science. We combine the most effective and efficient forms of
cardiovascular and strength training (HIIT) and the latest heart-rate tracking technology
so you see progress quickly and get noticeable results from each workout.”
Holistic “At RedZone, we take a 360-degree view of fitness and provide you with tools and
insights for better nutrition, sleep, exercise and self.”
Innovative “Trust that we do our own legwork. We research and plan the most effective workouts
based on science so you can simply show up, do the work and have the best hour of
your day.”
