Page 35 - rz brand guide

MESSAGE FRAMEWORK

PILLAR 2: INDIVIDUAL EXPERIENCES

Each pillar has a core message plus a supporting message for each of the three essential elements of that pillar.

CORE MESSAGE

“You get the widest variety of fresh, exhilarating and effective workouts all in one place at RedZone, where we see you as an
individual who’s here to work hard, move forward and reach your goals.”

SUPPORT MESSAGES

Variety “Never boring. Never routine. We create varying and addictive workouts to keep the
RedZone experience fast-paced, fresh and fun, so you stay engaged and motivated.”

Value “It’s multiple studios in one for HIIT, Cycle and Training. You have all the workouts you
want and the expertise you need under one roof, at one affordable price. Only from

RedZone.

Personal “Come as you are. You’ll start with a personal assessment so you can track your efforts

and your results over time. And you’ll always get a tailored experience, no matter what
your fitness level or ability, from people who believe in you.”