Page 22 - DMTC Program Guide 23-24
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521401


                                             Come for the skills.........  Stay for the challenge!




                                   Marketing




                              Marketing Management




            Do you want to know how businesses determine what to sell, where
            to sell it, how to price it, and how to convince customers to purchase
            it? This is what you will learn in Marketing classes.







              This course introduces and examines economic, marketing,
              and business fundamentals in addition to the functions of
              selling, promoting, and distributing.  This is the basic  course
              in the marketing curriculum and should be taken before the
              specialized courses.
              *Required course to be considered a Marketing Management  completer



              This course continues the analysis of the marketing functions
              by examining human resource foundations, marketing and
              business fundamentals, distribution, promotion, and selling as
              applied in merchandising. (Prerequisite:  Marketing)
              *Required course to be considered a Marketing Management  completer



              This course introduces students to the  current field of social
              media and prepares them to explore and create successful
              social media strategies for businesses. This course gives students
              the knowledge, tools, and methods to use different social
              media tools in order to educate and connect with customers,
              promote and sell products and services, and develop new
              business. (Prerequisite: Teacher approval and either a Business
              or Marketing Class)                                                Microburst Employability SoftSkills
              *Elective course for Marketing Management                                     OSHA 10




              This course is designed to provide students with the knowledge   Store Clerk, Human Resource Manager/Director, Insurance
              and skills needed to develop an effective business plan for small   Manager, Business Owner, Marketing Manager, Agents, Business
              business ownership.  An important part of the course will be                  Manager
              the incorporation of economics, ethics, legal aspects, logistics,
              research, staffing, strategies for financing, and technology.
              (Prerequisite:  Recommended student take Marketing before
              this course)
              *Elective Course for Securities & Investments or Marketing Management  Do you like to work with data, and/or do you like to work with people?
                                                                              Do you like to be a leader, a follower, or an initiator?
                                                                                   Do you like to take risks or play it safe?
                                                                                     Do you like to be part of a team?

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