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CITY PRESS, 23 OCTOBER, 2016                                                                                                                                                                                          7
          business














                                                                                                                                                                       Geoffrey  Qhena,
                                                                                                                                                                       IDC  CEO


















                                                                                                                                                                      IDC to give R4.5bn



                                                                                                                                                                                  to boost youth



                                                                                                                                                                       entrepreneurship





                                                                                                                                                                    CAIPHUS KGOSANA
                                                                                                                                                                    business@citypress.co.za

                                                                                                                                                                    The Industrial Development Corporation (IDC) will be making available
                                                                                                                                                                    R4.5 billion over the next three years to help tackle the “ticking time bomb”
                                                                                                                                                                    that is youth unemployment.
                                                                                                                                                                      IDC CEO Geoffrey Qhena has placed youth participation in the economy at
                                                                                                                                                                    the centre of the development finance institution’s strategies and actions.
                                                                                                                                                                      “What is urgently needed is a concerted, sustained effort to create an
                                                                                                                                                                    environment that produces jobs, allows young people to acquire skills and
                                                                                                                                                                    allows them to branch out on their own through entrepreneurship,” he said.
                                                                                                                                                                      Speaking at the IDC National Youth Enterprise Conference, which took
                                                                                                                                                                    place in Midrand on Tuesday and Wednesday, Qhena said the institution was
                                                                                                                                                                    best placed to help fund youth-owned enterprises that create jobs as it had
                                                                                                                                                                    more appetite for risk than the private commercial lending sector.
                                                                                                                                                                      “It is no secret that access to funding is one of the major stumbling blocks
                                                                                                                                                                    for new businesses. Because of the IDC’s mandate of stimulating the
                                                                                                                                                                    economy, we are able to take a more patient approach and, within specific
                                                                                                                                                                    funding schemes, offer preferential lending rates compared with commercial
                                                                                                                                                                    banks,” he said.
                                                                                                                                                                      Under the theme “Driving SA’s competitiveness through youth
                                                                                                                                                                    entrepreneurship”, the conference was attended by young entrepreneurs that
                                                                                                                                                                    have been funded by the IDC and those seeking opportunities to kick-start
                                                                                                                                                                    their businesses. Speakers at the two-day indaba included Economic
                                                                                                                                                                    Development Minister Ebrahim Patel; his deputy, Madala Masuku; IDC
                                                                                                                                                                    chairperson Busi Mabuza; NEF divisional executive Setlakalane Molepo,
                                                                                                                                                                    Telkom and Transnet CEO’s.
                                                                                                                                                                      The IDC has pioneered the #SAUnder36 initiative through which it aims to
                                                                                                                                                                    identify enterprises owned by those who are below the age of 36, that are
                                                                                                                                                                    innovative, have the potential for high growth and can help stimulate the
                                                                                                                                                                    economy and provide employment to young people.
 Restless  for success                                                                                                                                              our success is measured by the success of the businesses that we fund,”
 Restless  for success
                                                                                                                                                                      “Given our role as a development finance institution, we take these
                                                                                                                                                                    businesses under our wing to ensure that they receive all the necessary
                                                                                                                                                                    financial and nonfinancial support to help them achieve success. Ultimately,
                                                                                                                                                                    said Qhena.
                                                                                                                                                                      Patel told the conference that there were 3.5 million young people under
                                                                                                                                                                    the age of 34 who live in townships and are ready to work, but there were
                                                                                                                                                                    not opportunities available to them.
                                                                                                                                                                      “If you focus on the townships you will find around 3.5 million young
                                                                                                                                                                    people ready to work, available to work, keen to work but unable to find
                                                                                                                                                                    work. That is the challenge that we are going to have to deal with. If we
                                                                                                                                                                    formed ‘Unemployment Must Fall’, we would do well,” he said.
                                                                                                                                                                      Patel said developed countries had recognised the importance of investing
                                                                                                                                                                    in young entrepreneurs who are leading some of the fastest-growing sectors
                                                                                                                                                                    of the world economy.
                                                                                                                                                                      “The economy needs young people, maybe even more than young people
           Manamele said these included:                         that it was a two-way street.                  entrepreneurs to make things happen for             need the economy. When I meet with investors and travel the world, the
           . A lack of clarity on how to access                    “What are we here for – to                     themselves. “Nobody owes you anything.”           most exciting and fast-growing sectors of the economy are the ones led by
         funding and the shifting of funding goal                    look at you and say:                            A number of speakers advised                   young people. Why should we deprive ourselves of that energy and that
         posts;                                                       ‘We want to                                   entrepreneurs to work at getting their          capacity?”
           . Too many forms to complete. The                           demonstrate how                               businesses investment-ready before               Patel said contracts awarded by government through its infrastructure
         queues were too long and there was                            much we love                                   seeking funding.                              development programme for the upgrading of roads, bridges, dams, railway
         not enough automation;                                        you?’ No. We are                                Said Wijnberg: “As an entrepreneur           lines and power stations stipulated that at least half the workforce on these
           . Little or no feedback;                                    here to trace                                  it is important to understand that            sites had to be young people. He said focus should be on channelling more
           . The process was not                                       whether there is                              there is a journey before you can              young people towards technical and vocation education training colleges,
         developmental; and                                           anybody with                                   become investment-ready. It is about           where they will be able to acquire skills they can use to enter the workforce
           . Government agencies did not                              solutions to our                              honing your own skills as an                    faster.
         communicate with each other to                             current problems of                            entrepreneur. It is about getting other            “When you are a plumber, your chances of getting a job are greater than
         streamline and align processes to provide                 poverty, inequality and                       people to look at your business model very         when you are a graduate in History or English,” said Patel.
         better support to entrepreneurs.                       unemployment.”                                 critically. To be sure: Do you have a market?          Mabuza noted that IDC subsidiary – the Small Enterprise Finance Agency –
           Manamela said young people who did  Nomsa  Ntlokwana       The refrain “no one   Catherine  Wijnberg    Is your business ready to go to the next         had disbursed R1.3 billion in start-up and expansion funding to 69 000 small,
         business with the state sometimes found                     owes you anything”                            level?”                                          medium and micro enterprises. She said, however, that more needed to be
         it to be a “poisoned chalice” because of delayed payments.   came up in various discussions over the two days.  Attendee Nomsa Ntlokwana (29), the owner of Dream to  done to increase the number of young people entering the mainstream
           “We are insisting … that any department or official who  Said Catherine Wijnberg, director of small and medium  Action hair salon and projects in Alberton in Gauteng, told   economy.
         does not comply [by failing to pay legitimate claims within   enterprise specialist agency Fetola: “Just because you have   the gathering she was “not yet ready for big money”.  “The significance of support to the small business sector is that these are
         30 days] should face the wrath of the law.”    started a business and worked hard, it does not mean   Instead, she was seeking nonfinancial support.       the enterprises that have been shown to be significant job creation drivers.
           While acknowledging concerns such as “techno-  anyone owes you anything ... Your responsibility is to   Ntlokwana said entrepreneurs should be willing to   But funding alone is not a long-term solution to youth entrepreneurship
         innovation phobia” and turnaround times, Deputy Minister   make yourself understood.”        support their own businesses. “If we always complain, we      challenges. We need concrete solutions to bring millions of unemployed
         of Economic Development Madala Masuku made it clear   Entrepreneur Neo Malefane (30) encouraged his fellow  are discouraging the people who are helping us.”   young people into formal economy,” Mabuza said.

                                                                                                                                                                              From humble beginnings
                                                        CAIPHUS KGOSANA                               innovators include the difficulties they experienced
           One-                                         business@citypress.co.za                      along the way.                                                          of sleeping in the kitchen
                                                                                                        The third pillar is the “Funders” tool. It provides
                                                        There are three pillars to #SAUnder36, the online youth
                                                        platform spearheaded by the Industrial Development   more information to young entrepreneurs regarding      Kevin Kistan (pictured), CEO of Sacks Packaging, knows what it’s like to
                                                                                                      the finance institutions and options available to those
                                                        Corporation (IDC). It serves as a one-stop shop for young   needing start-up or expansion capital. These include   live in abject poverty.
           stop                                         people seeking opportunities to enter the formal   the National Empowerment Fund, the Small Enterprise       Durban. He and his brother slept in the kitchen and wore torn clothes to
                                                                                                                                                                      When he was young, his family lived in a small matchbox house in
                                                                                                      Finance Agency, the National Treasury Jobs Fund, the
                                                        economy.
                                                         Mandla Mpangase, IDC public relations manager and
                                                                                                                                                                             Kistan excelled in school and went on to qualify as a chartered
                                                        the brains behind #SAUnder36, presented the initiative to   National Youth Development Agency and the            school. But that did not deter him.
                                                                                                      Technology Innovation Agency.
                                                        delegates attending the National Youth Entrepreneurship   Using the “Ticking Boxes” tool, young                     accountant. By age 21 he was the financial manager of a large
           portal                                       Conference, held this week at Gallagher Estate in Midrand   entrepreneurs can learn more about how to                multinational company, and went on to start his own successful
                                                                                                                                                                             construction business.
                                                        in Johannesburg.
                                                                                                      register their businesses and comply with
                                                                                                      tax and other legal requirements.
                                                         Young people who are keen to start businesses, but do
                                                                                                                                                                              When packaging company Nampak got into trouble and
                                                        not know where to go for advice, can register on the   The “How To Plan” option assists                              started disposing of some of its assets, Kistan and his business
                                                                                                                                                                             partners put together a proposal to buy one of the lossmaking
                                                        #SAUnder36 web portal at saunder36.co.za.     potential youth enterprises with                                       divisions. With financial assistance from the IDC, they went on to
           for keen                                     innovative online assistance tools, called “Ideas Check”.   how to negotiate deals, build                          country.
                                                         The first pillar to the portal comprises one of the most
                                                                                                      writing a business plan as well as
                                                                                                                                                                            turn the factory into the leading paper bag manufacturer in the
                                                                                                      networks and market their
                                                         This tool enables aspiring entrepreneurs to post
                                                        information about themselves and their business idea to
                                                                                                                                                                           “I’m certain that if you go into your pantry and turn over your
                                                        determine if it is viable. When using the tool they will be   wares.                                             sugar bag and flour bag you will see our logo,” he said.
                                                                                                        Under “Networking” they get
           young                                        idea, the product or service they offer, who it is aimed at   accessing new markets and                          Tiger Brands, Tongaat Hulett and Sasol.
                                                                                                      tips on finding the best networks,
                                                                                                                                                                          Sacks Packaging supplies to blue chip clients that include Sasko,
                                                        asked to provide their personal details, location, business
                                                                                                                                                                           It has a 24 000m² undercover manufacturing facility in Durban and
                                                        and whether their company is registered.
                                                                                                      meeting like-minded people.
                                                                                                        There is also the “Opportunities” tool, which
                                                         Once they have filled in this information, an IDC
                                                        business development expert will respond and inform   shares details on how big corporates are                   employs 300 people. It also has 26 apprentices that are being trained
                                                                                                                                                                         in various skills.
           guns                                         about turning that idea into a profit-making enterprise.  more information on business incubators,              hours.
                                                                                                                                                                           Kistan attributes his success to working hard and putting in long
                                                                                                      helping young start-ups. Here they will find
                                                        them if their business idea is viable and how they can go
                                                         Under the “Think Business” tool – the second pillar –
                                                                                                                                                                         “I work 15 hours a day. I understand the concept that I need to
                                                                                                      enterprise development hubs and initiatives
                                                        budding young entrepreneurs can read the personal   that encourages young entrepreneurs to                      stretch. Some say I’m not smart enough or I don’t know how to
                                                        testimonies of their peers, who have started their own   cross all the hurdles that come with                    delegate. But I need to instil something in my staff and contractors.
                                                        successful businesses. In relating their achievements, these   developing a successful business.                 They need to see something positive in their lives,” said Kistan.
                                                                                                                                                                         –  Caiphus  Kgosana
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