Page 12 - (Final) A MIL Survey in Thailand 2019 20190130 ENG (MINI)-Edit

12

Data collection methodology

The Media and Information Literacy Summary Survey Report Thailand 2019

was conducted the survey related to global standard in surveying along with

gathering statistical data from survey samples, which are representative of each

region, which are central, northern, southern, eastern, and northeastern. Each

conducted information can be projected into dimension in each specific area of

each region and also reflect to national result. The survey aimed to estimate

status and competency in media and information literacy of Thailand, which

collected general information along with individual information about media and

information literacy and digital literacy. Then, the information will be collected

as substance information to analyzing overall status of Thailand in each specific

detail, such as gender, education, generation, marriage status, religion, disability,

occupation, income, and location etc. The survey can be conducted in 6 steps,

which aligned with UNESCO’s Media and Information Literacy Assessment

Framework that is setting up committees and working group for surveying in

Thailand, designing and planning for collecting survey information via survey

process controllers and statisticians. Meanwhile, the survey results can be

gathered by using both online and offline channels according to target group of

survey samples and survey process controllers. For the timeframe, the survey

results were collected from June 2018 to October 2018, and aimed for having

minimum samples as 10,700 persons. After conducting survey, the survey results

sent to working group of information management for analyzing information,

which is working along with social scientists, data technicians, statisticians, media

creators, and media monitor, to evaluate status of media and information literacy

and digital literacy of Thailand with analyzing and presenting plans and guidelines

for proceeding driving force to achieve the goal. The processes of collecting

survey results are shown below: