Page 279 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

CHAPTER

11 SAMPLING

TOPICS DISCUSSED

POPULATION, ELEMENT, POPULATION FRAME, SAMPLE, SUBJECT,
SAMPLING
REASONS FOR SAMPLING
REPRESENTATIVENESS OF THE SAMPLE
PROBABILITY SAMPLING
• Simple Random Sampling
• Systematic Sampling
• Stratified Random Sampling: Proportionate and Disproportionate
• Cluster Sampling: Single-Stage and Multistage Clusters
• Area Sampling
• Double Sampling
NONPROBABILITY SAMPLING
• Convenience Sampling
• Judgment Sampling
• Quota Sampling
SAMPLING IN CROSS-CULTURAL RESEARCH
ISSUES OF PRECISION AND CONFIDENCE IN DETERMINING SAMPLE SIZE
PRECISION AND CONFIDENCE: TRADE-OFFS
SAMPLE DATA AND HYPOTHESIS TESTING
SAMPLE SIZE
EFFICIENCY IN SAMPLING
SAMPLING IN QUALITATIVE STUDIES
MANAGERIAL RELEVANCE

CHAPTER OBJECTIVES

After completing Chapter 11, you should be able to:
1. Define sampling, sample, population, element, subject, and population frame.
2. Describe and discuss the different sampling designs.

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