Page 43 - William Brown 2017
P. 43
Marketing Social media
7/10 Using social media is a very
Promotion (The Pukka Rucka price: £75) good way of advertising your
Social Media- The best method of promoting a product in this £125 brand and product. Above are
day and age is using social media to reach a large audience of 9/10 pictures of a Facebook page
and twitter page I created for
people. Social media sites include Facebook, Instagram, £0.00
twitter, Snapchat, linkedin and YouTube. All of which are free The Pukka Rucka. I did this to
for customers to sign up to and create accounts. People often Trade shows demonstrate what a social
tend to follow or like different pages on these sites and this is Trade shows are good as they you to interact one media page would look like if I
where business promotions occur. By using a social media on one with people who are interested in your area The Pukka Rucka were to advertise The Pukka
account or many accounts you can follow your intended of work. Those people can try your product out first Rucka. It was very easy to set
consumer group and promote your page. This form is the most hand and it is an easy way to promote to your up and didn’t cost anything. All I
cost efficient and can reach a wide customer base. target market in the flesh. (Above is a picture of needed to do was create an
account and then upload the
Sponsorship- Schools and rugby clubs are my key client base my promotional stand I would use at a trade show. necessary pictures on the page
as they are the ones with the facilities and players to use The It has fake grass and a post that holds The Pukka to advertise my product, as well
Pukka Rucka, so promoting my product to them by sponsoring Rucka up, which is a very neat way to present my as writing in the biography
their equipment will be a way of promotion, however will be product to potential buyers. However, its costs 100 1 section what my product does.
costly. Using professional rugby athletes as vehicles for money to set up a stall and there are also lots of
sponsorship will get the brand across to a wide audience as competitors there competing for promotion so you Facebook and twitter allow you
often people copy role models in sport. Finally, sponsoring are not guaranteed all the lime light. to invite friends and follow
sports events, such as Rosslyn Park Sevens, who are the hosts people that are in your target
for the world biggest schoolboy sevens festival and they have a market. For example, on twitter
lot of stalls where businesses advertise their products. you can follow a professional
Newspapers/Magazines- Putting a advert into national 40 rugby player or club in an
sports sections of newspapers and magazines is another way attempt to get recognised and
of reaching out to the wide rugby and fitness customer base in find interest about your product
the UK. Newspapers suchs as the Daily Times and Daily and this can spread as a
Express have sports sections as well as magazines such as trending account and help
Mens Health and Rugby World will greatly promote The Pukka 6/10 advertise The Pukka Rucka.
Rucka.
Website- Creating my very own website with the brand The £500-£1000
Pukka Rucka will be the main source of information and Sponsorship
wholesales headquarters for people to find out more about The Sponsorship at events is a big marketing ploy by a Magazines
Pukka Rucka does and its pricing. Using cookies I will be able
to promote the product to all that visit the website by sending lot of businesses. Especially at sporting events Another way of advertising your brand and product is
where there are thousands of people attending
emails and pop ups to inform them and hopefully build the events. For The Pukka Rucka, rugby events using magazines that will connect you with your target
customer loyalty. would be the vital place to set up a stall or get a market. For me, The Pukka Rucka targets a rugby/fitness
Trade shows- Trade shows are a good place to interact with billboard for advertising the product. Events such audience, therefore using Rugby World magazine and
Mens Health magazine, they will allow me to connect with
your consumer base face to face. You pay a fee to set up a stall as the world cup, international or Aviva
and allow potential consumers to see and use your product ij premiership matches would be big venues to my target audience as I can get an article in their
magazines providing details and professional feedback.
the flesh. advertise at, however, costing large amounts to The downsides of using magazines are that it costs to get
do so. If setting up a stall at one of those events, I an article in high end magazines such as Rugby World and
All promotions will include details of what the product does, could bring along one of The Pukka Rucka’s and Mens Health. Also, if your product receives bad
how it benefits the consumer, pricing, website/contact details allow people to test it out there and then, hence feedback/ratings, it can tarnish your brand and product
of how to purchase The Pukka Rucka. getting customers to interact with the product and affect sales, plus it is rather expensive to advertise in
first hand. Other rugby events such as Rosslyn magazines such as these. Never the less, it is a good way
park sevens would be cheaper to advertise at than of connecting to your target audience and help promote
professional rugby and allow me to do the same the brand/product further.
thing. The problems of sponsorship are that it is 7/10
expensive to advertise. There is no guarantee that
it will boost sales, therefore, could be a loss of £1,150 (full page), £660 1/2 page and £230 for 1/8th
money as advertising costs are high.
William Brown 42
