Page 5 - 12 Weeks To Freedom Guidebook
P. 5
12 WEEKS TO FREEDOM GUIDEBOOK
THE VERY BEGINNING--LET’S START BACK AT ZERO
BRANDING- AN ABSOLUTE REQUIREMENT FOR SUCCESS
What Is Branding? And Why Is It A MUST For ANY Business?
Definition (Business):
The process involved in creating a unique name and image for a product in the consumers’
mind, mainly through advertising campaigns with a consistent theme. Branding aims to
establish a significant and differentiated presence in the market that attracts and retains loyal
customers.
Source: businessdictionary.com
Depending on WHERE you are at in your “entrepreneurial”, business owner, work from home
journey you will fit under one of the following categories:
1. You are currently looking to find a way to make money online
2. You are ACTIVELY involved in 1 or more online opportunities
3. You WERE involved in 1 or more online opportunities
4. You own an offline business and you are looking to leverage with social media
Regardless of WHICH one you are, BRANDING IS KEY!
When you join a company, as an example, Motor Club of America, or Total Life Changes, DO
NOT start advertising yourself as a REP of ______________. From the very beginning many
make this “mistake” because they are just starting out.
