Page 7 - 12 Weeks To Freedom Guidebook

1. Who are you? This is always the greatest stepping stone in your business

Are you a stay at home mom? College student? A hippie? A Christian? An advocate?
Get the picture yet? WHO ARE YOU?

For me, I am a creative empath, since I was a child I created elaborate plans, businesses and
concepts in my head. I always, when something peaked my interest went FURTHER & BEYOND
to accomplish or achieve. That is why I was always a team captain and BEST player on my
team!

When you KNOW who you are, you will also KNOW who your FIRST audience to target is (but
that comes later)

2. What are your hobbies? Do you like to read, travel, hang with friends and family, etc

This will be a part of your attraction marketing, and content marketing (again that will come
later)

3. What is your WHY? Why do you want to make money? To just make money? Or do
you have a passion! Is it for your family? To pay off student loans? To travel the world?
To have FREEDOM of time?

The stronger your WHY, and the genuinity of your WHY is what will make your passion and
drive stay strong, and it will also bring integrity and trust early on!

Now if you already have a BRAND NAME, then GREAT! You don’t necessarily have to change it,
BUT if you are looking to relaunch, or completely start from DAY 1, take a look and think about
what your BRAND NAME suggests!

Ask a few close friends, but also ask strangers. Even do a Facebook poll, and ask for honest
feedback!

When you see my brand name, what do you think I am selling?
When you see my brand name, does it make you curious?
When you see my brand name, is it something that brings an emotion?
Can you relate to my brand name?

This type of feedback can be HIGHLY beneficial.

NOW…..THE MOTTO, or catch phrase!

You know everybody that’s anybody has one.