Page 17 - BWE Playbook

Brand Ambassador Duties

As a Brand Ambassador, you will be expected to represent AARP in a pleasant and professional
manner at all times.

Booth Shift: Please arrive for staff meeting, site walk through, and booth set up. Your meeting
location is the AARP booth on the showroom floor. AARP staff volunteers report at
th
th
11:00 A.M. Friday, April 12 , 10:00 A.M. Saturday, April 13 and 10:00 A.M. Sunday,
April 14th. PLEASE MEET US AT THE TOP OF THE STAIRS BY STARBUCKS
NEAR THE ENTRANCE FOR THE BLACK WOMEN’S EXPO IN MCCORMICK
NORTH HALL, EXHIBIT HALL C-1.

PRIMARY CONTACT: DANA ANDERSON – 773-640-4413
SECONDARY CONTACT: ALISA JOSEPH – 704-222-7758

Cell Phone Use: Cell phone use is prohibited during activation and inside the booth. Please
make any necessary calls during breaks or lunch.

Your duties will include the following assignments:

Booth Activation:
1. Set up and break down booth daily.
2. Display premiums and literature; keep booth area clean and presentable throughout
activation.
3. Engage booth guests and encourage participation.
4. Distribute prizes to winners.
5. Distribute AARP literature to guests.
6. Answer any questions regarding AARP benefits, services and membership program.
7. Familiarize yourself with AARP member benefits.
8. Restock premiums and literature from storage throughout the activation.
9. Other required tasks as determined to ensure activation is successful through the
weekend.

Brand Ambassador Dress Code

Brand Ambassadors will be provided red or black AARP-branded vest to wear each day of the
event activation. AARP Volunteers will wear Red AARP branded shirts and black pants.

Please make sure that shirt is tucked in at all times. Shirt should be white or black.

Please wear black slacks.

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Please also wear comfortable shoes for standing and walking.