Page 23 - NSM Pre-Work
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             Recommended question(s) and responses regarding Transitions superiority:





                          Questions to ask                       Recommended Responses







                         What challenges          “We understand that you have experienced these
                         have you                 challenges and your concerns regarding photochromic
                         experienced when         lenses. With the new technologies in Transitions lenses,
                         recommending             your patients can experience fast-dark–even in hot
                         adaptive lenses  to ?
                                                  weather or behind a windshield. They allow you to
                                                  differentiate your practice by giving your patients comfort
                                                  in all lighting conditions, convenience, and adaptive
                                                  protection from Harmful Blue Light. In practices where
                                                  Transitions technology is leveraged, patients are more
                                                  likely to be completely satisfied allowing for practice
                                                  growth through patient retention and satisfaction since
                                                  many patients are willing to buy Transitions than you
                                                  might think, especially if you take the opportunity to
                                                  present the product and the benefits.”

                       What key features and
                       benefits do you review      “Bring to their attention the key features and benefits of
                       with your patients when     Photochromic lenses that they don’t mention such as the
                       discussing Photochromic     fact that the technology and features have improved
                       lenses?                     significantly over the past few years- many patients don’t
                                                   realize this.”


                       How do you                 “Within the Transitions family of lenses, there is a
                       determine when to          solution that will benefit each and every patient. They are
                       recommend a                available in the largest selection of materials, design, and
                       photochromic to            colors which allows you to offer solutions for every unique
                       your patients?             patient need, prescription and daily visual activity.”


                      What prohibits you from     “Discuss the objections they verbalize and reinforce the
                      offering Transitions as the   key features and benefits of Transitions lenses.”
                      primary pair of eyewear to
                      your patients?












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