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Transitions® Product Superiority

Key Marketing Messaging:
The superiority of the Transitions® brand technology lies in the exclusive, patented formulas. Each formula is integrated
into the surface of the lens allowing the molecules to constantly and smoothly recalibrate so the optimal amount of light
reaches the patient’s eyes whether in bright sunlight, under cloud cover, or indoors. All Transitions® adaptive lenses help
protect against UV rays and harmful Blue Light emitted by the sun and electronic devices/screens to reduce eye strain
and eye fatigue. Transitions® lenses provide automatic protection from UV radiation in both the clear and darkened
states and represent a truly superior technology.

Transitions® Signature VII® with Chromea7™ technology is more responsive to light in more situations. They deliver
superior benefits in terms of comfort and protection (versus recent competitors), while providing an aesthetically
pleasing lenses.
Transitions® XTRActive® utilize a Broad-spectrum dye (UV+Visible Light). This allows the lenses to be extra dark in the
brightest sunlight and hottest conditions with activation behind the windshield of a car. The hint of tint indoors helps to
protect the patient against even more blue light indoors

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