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NSM Pre-work Transitions® Portfolio
The following pre-work is designed to have you become familiar with the Key Marketing messaging regarding Essilor’s
Transitions portfolio, how you can leverage it with your customers, and to prepare for the education sessions you will be
participating in during the National Sales meeting.
After you have familiarized yourself with the key messaging and recommended responses, you will leverage this
information to complete the NSM pre-work assignment.
Why Transitions® adaptive lenses and what is the Key Value Proposition?
Key Marketing Message:
Transitions® adaptive lenses automatically adjust to provide the right level of
visual comfort for the patient while providing protection in all lighting
conditions. They are the best-known brand name of lenses by both ECPs and
patients and are the #1 recommended photochromic technology worldwide.
Transitions® adaptive lenses are the only lens which provide visual comfort
and protection in ALL environments and is what the Transitions® brand stands
for.
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