Page 15 - NSM Pre-Work
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Recommended question(s) and responses you can leverage during Sales
Conversations:
Recommended Responses
Questions to ask
“The performance of the lenses they receive
What are your patients' vision
and performance expectations from you directly impacts their overall
when they purchase a pair of impression of your practice and their
eyewear from you? satisfaction. Crizal lenses allow you to offer
a product that will give your patients the
clearest vision possible while providing
additional protection. In addition, the
technology that Crizal provides through the
9-step process will allow your patients to
purchase the most durable, cleanable,
glare-free lenses on the market with
confidence."
What criteria do you use to “Your patients expect their glasses to provide
determine which no-glare (AR) good vision, to be durable (resist scratches),
treatment you will recommend? and to not be able to see their lenses (which
Why is that important to you? occurs when they become scratched,
What do you feel is your office’s smudged, or reflect light). Crizal® no-glare
current No-glare (AR) penetration lenses provide the best combination of
%? scratch-resistance, smudge resistance
(cleanability), and glare reduction available,
providing the clearest vision possible in every
environment. They are also backed by the
Good Housekeeping Seal which allows you to
recommend them."
ith fid ”
“Essilor has invested in educating your
How important is it to you for
your staff to recommend a no- patients on the benefits of no-glare lenses
glare treatment that is a through our National Advertising
nationally recognized brand campaign. This is generating increased
that demonstrates traffic into ECP practice s like yours every
performance? day requesting Crizal.”
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