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Crizal Product Superiority
Key Marketing Messaging:
In the portfolio of Crizal® no-glare lenses, every product delivers Clarity (reduction of reflections), Durability (resistance
to scratches), Cleanability (resistance to smudges), and Protection (protection from reflected UV light).
No other product better meets all the expectations of the eyewear consumer, because no other lens is built like a Crizal
no-glare lens. In an independent study, more than 4 out of 5 eyeglass wearers preferred Crizal no-glare lenses to
ordinary lenses. The Crizal no-glare lens wearer will find their lenses exceed their expectations for clarity, durability,
cleanability!
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