Page 13 - NSM Pre-Work

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NSM Pre-work Crizal® Portfolio

The following pre-work is designed to have you become familiar with the Key Marketing messaging regarding Essilor’s
Crizal portfolio, how you can leverage them with your customers, handle common objections, and prepare for the
education sessions you will be participating in during the National Sales meeting.

After you have familiarized yourself with the key messaging and recommended responses, you will leverage this
information to complete the NSM pre-work assignment.

Why Crizal® no-glare lenses and What is the Key Value Proposition?
Key Marketing Message:
Since patients expect their glasses to provide good vision, to be durable (resist scratches), and to not be able to see their
lenses (which occurs when they become scratched, smudged, or reflect light), the key value proposition for Crizal® no-
glare treatments is their ability to provide the best combination of glare reduction, scratch-resistance, and smudge
resistance (cleanability), providing the clearest vision possible in every environment and this is what the Crizal® brand
stands for.
The value proposition for not only an ECP, but also their patients, is tied to the technological advancements found in
Crizal® treatments. All of Crizal no-glare lenses’ key technologies are found in the 9 step manufacturing process.

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