Page 13 - 2017 Essilor Experts Vol3

13

Merchandising Updates

Please remember to capture / confirm the following information during the Initial Business
Planning Meeting to facilitate a smooth and positive merchandising experience for our
customers:

Important scheduling information
o Dates/Times that tend to work well for calls and visits
o Dates/Times that tend to be inconvenient for calls and visits
o Record information in "Merchandising Notes" field of EE Opportunity in
SFDC

Co nfirm the merchandising contact under "Contact Roles" of the EE Opportunity
in SFDC is accurate
o Confirm the individual and phone number are correct
o Ensure the listed merchandising contact can make decisions as to selection
and placement of pieces

As a reminder, next week we are rolling out the first issue of our new
tabletop publication, Sights of Wonder, to Essilor Experts accounts
that have already received their merchandising installation. This
engaging piece will help ECP practices inspire and educate patients,
while also offering potential lens solutions for their various visual
needs. A notecard will be included that will provide the practice with
an overview of the piece and proposed placement within the office to
maximize effectiveness.

We previously mentioned it is critical to begin streamlining the Essilor Experts merchandising
execution. We are initiating a merchandising pilot and have identified two districts (East & West) to
participate. We have reached out to select brand consultants for pilot awareness and participation
with a kickoff of Monday March 13th. We are looking forward to identifying the most effective
means for merchandising implementation in order to provide maximum value to our customers.
Stay tuned for updates on the pilot results and any future actions!