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INFLUENCE OF INSTAGRAM ON HONG KONG’S
FASHION INDUSTRY
ABSTRACT Poster
RESEARCH BACKGROUND
The fashion industry is dynamic and evolving, with the ability to constantly adapt to
changing trends and consumer tastes. Instagram has brought about major changes
in how fashion brands interact with their target audience and market their products.
Among these platforms, Instagram has emerged as a significant player, revolutionizing
the dynamics of the fashion industry through its visual-centric approach and wide user
base. The specific impact of Instagram on the fashion industry remains a topic of great
interest and exploration.
CHOI TSZ YING
METHODOLOGY
BA (Hons) in Fashion Design Qualitative research methods were used to explore the impact of Instagram on the
Department of Design and Architecture fashion industry. Qualitative methods allow for a deeper exploration of participants'
experiences, perceptions, and motivations, thereby providing a deeper understanding
of the phenomenon being studied. The research consisted of two main phases: data
collection and analysis. Qualitative data was collected through in-depth interviews
with key stakeholders in the fashion industry, including fashion brand representatives,
OBJECTIVES influencers, and consumers, to delve deeper into their thoughts and experiences
regarding Instagram.
This study aims to understand the FINDINGS
development of Instagram and how The expected outcome of this study is that Instagram has the potential to change the way
Instagram has transformed the fashion people view the fashion industry and gather information on Instagram’s transformative
industry’s communications. This study role in shaping the fashion world.
identifies the impact of Instagram
feature updates on visual storytelling in ABOUT THE INVESTIGATOR
the fashion industry through Instagram.
I am CHOI Tsz Ying, Zoe, a creative fashion design graduate skilled in design,
merchandising, and digital marketing acquired through studies, workplace-integrated
learning, and multiple internships. I am well-versed in managing projects, planning
events, and maintaining social media platforms. My hobby is painting, and I design a
series of clothings based on the content of my paintings. The work goal is to become a
Splashier. Because I am interested in many jobs and want to try different jobs. My FYP
supervisor is Dr CHAN Man Hin, Eve.
22 Student Applied Research Presentations 2024 Student Applied Research Presentations 2024
