Page 23 - THEi Student Applied Research Presentations 2024

THE ROLE OF AI (ARTIFICIAL INTELLIGENCE) IN
THE FASHION INDUSTRY

ABSTRACT

RESEARCH BACKGROUND
This study examines artificial intelligence’s (AI) impact on design, production, consumer
behavior, and market trends while also addressing ethical concerns surrounding data
privacy, sustainability, and labor practices. It also forecasts AI's influence on future
fashion trends and explores its role in personalized fashion, aiming to enhance the
individualized shopping experience.

METHODOLOGY
Review academic papers, industry reports, and relevant publications to understand KWONG KA NAM MADISON
current trends, challenges, and opportunities. Gather quantitative data on consumer
behavior and market trends. Also, conduct an ethical analysis to examine data privacy, BA (Hons) in Fashion Design
security, sustainability, and labor practices. Department of Design and Architecture

FINDINGS
1. Trends in AI Adoption: A pervasive trend of AI adoption across various segments of
the fashion industry, encompassing design optimization, supply chain efficiency,
and personalized customer experiences. OBJECTIVES
2. Impact on Consumer Behavior: Heightened demand for personalized products,
increased brand engagement through AI-powered marketing strategies, and • Investigate the multifaceted impact of
evolving shopping preferences facilitated by virtual try-on technologies. artificial intelligence (AI) on various
3. Challenges and Opportunities: Challenges and opportunities associated with AI aspects of the fashion industry,
integration in fashion, such as concerns regarding data privacy, algorithmic bias, including design, production, consumer
and sustainability issues, alongside the potential for enhanced creativity, efficiency,
and innovation within the industry. behavior, and market trends.
4. Ethical Considerations: Ethical dilemmas surrounding AI implementation in • Examine the ethical considerations
fashion, particularly on data privacy, transparency in algorithmic decision-making, arising from the integration of AI in
and fair labor practices. fashion, with a focus on data privacy,
security, sustainability, and labor
ABOUT THE INVESTIGATOR practices.
• Forecast the future trajectory of fashion
As a dynamic and innovative Fashion Management student at the THEi, Madison is deeply trends influenced by AI.
passionate about fusing creative vision with strategic business insights to revolutionize • Explore the potential of AI in a
fashion brands in the digital era. Proficient in Adobe Photoshop, Illustrator, Lightroom, personalized fashion.
Procreate, and experienced in Blender3D and Spark AR Studio, Madison excels in • Contribute to a deeper understanding of
crafting immersive digital fashion experiences. Madison has a strong foundation in the complex interplay between AI and
fashion design, retail marketing strategy, and social media marketing communication. the fashion industry.
His FYP supervisor is Dr. Eve CHAN.

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