Page 50 - THEi Student Applied Research Presentations 2024
P. 50
EFFECT OF SUSTAINABLE PRACTICES ON
CUSTOMER VISIT INTENTION IN HONG KONG
HOTELS USING THEORY OF PLANNED BEHAVIOR
ABSTRACT Poster
RESEARCH BACKGROUND
To harness the environmental problems faced by the industry and build up a better image
and reputation, hotel brands have started to launch different policies to contribute to
environmental protection. This study will investigate two specific sustainable practices
including sustainable amenities and energy-saving guestroom control system, and
explore how these sustainable practices affect the considerations of Hong Kong people
CHAN YEE LAM in hotel selection and visit intention.
BA (Hons) in Hotel Operations METHODOLOGY
Management This research follows the framework of The Theory of Planned Behavior (TPB) to draft
Department of Hospitality and Business a questionnaire which focus on people's hotel visit intentions. Three hypotheses and
Management three research questions were developed. Descriptive, One-way ANOVA and multiple
regression analysis was applied. 171 questionnaires were collected.
FINDINGS
OBJECTIVES Two core attributes of the TPB framework including attitude and perceived behavior
control were significant features in forming customer intention to visit a hotel with
The purpose of this research is to sustainability practices in Hong Kong. The third attribute, subjective norm was not
investigate the effect of sustainable significant.
practices on customer visit intention in Among all the hotel's aspects, pricing is the most important factor to consider.
Hong Kong hotels by using the Theory of The findings of the study verified that the TPB can be used to predict Hong Kong
Planned Behavior. people's hotel visit intention and appraise the value or advantages of sustainable hotel
practices for the sector. Thus, it indicates that sustainable practices have a positive and
gradually higher impact on hotel guests' intentions to visit.
ABOUT THE INVESTIGATOR
My name is Ruby, and I am currently pursuing a degree in Hotel Operations
Management. Throughout my academic journey, I have learned the principles of hotel
management. I am dedicated to continuously developing my skills and knowledge,
hoping to contribute to the hotel industry positively. I also want to express my sincere
gratitude to my Final Year Project supervisor Dr. Angus LAW for his guidance and
support. I am truly grateful for his dedication throughout the project.
50 Student Applied Research Presentations 2024 Student Applied Research Presentations 2024
