Page 49 - THEi Student Applied Research Presentations 2024

POST-PANDEMIC TRAVEL INTENTION OF
MAINLAND CHINESE TOURISTS TO HONG KONG:

BY USING THE THEORY OF PLANNED BEHAVIOR

(TPB) AND THE KNOWLEDGE-ATTITUDE-
BEHAVIOR (KAB) MODEL

ABSTRACT Poster Video

RESEARCH BACKGROUND
The COVID-19 pandemic has greatly affected global travelling, leading to a sharp
decline in tourists. Hong Kong, which relies heavily on visitors from Mainland China,
saw a significant drop in tourists due to travel restrictions and health concerns. CAI PEI EN
Understanding how Mainland Chinese tourists plan to travel after the pandemic is vital
for helping Hong Kong's tourism industry recover. BA (Hons) in Hotel Operations
Management
METHODOLOGY Department of Hospitality and Business
We collected data through surveys given to Mainland Chinese tourists. The survey Management
asked questions about their knowledge of COVID-19, their attitudes toward traveling,
the influence of people around them, their sense of control over travel, and their travel
plans. We then analyzed the data to see how these factors are related.
OBJECTIVES
FINDINGS
The study found that tourists who knew more about COVID-19 were more likely to plan This study aims to understand the
trips to Hong Kong and had a positive attitude towards travelling. A positive attitude factors influence Mainland Chinese
was also strongly linked to higher travel intentions. However, social influences, such as tourists' plans to visit Hong Kong after
opinions from family and friends, did not significantly affect their travel plans. Tourists the pandemic. It looks at how their
who felt they had more control over their travel decisions were more likely to plan trips. travel intentions are affected by their
These insights can help the tourism industry in Hong Kong to attract more Mainland knowledge on COVID-19, their attitudes
Chinese tourists after the pandemic. towards travel, social influences,
and their sense of control over travel
ABOUT THE INVESTIGATOR decisions.

My name is Richard and I have a passion for hiking and exploring new cuisines through
city walks. In the long run, I aspire to become a 5-star hotel General Manager after
gaining 20 years of experience in the industry. Thankfully, I have the guidance from
my FYP supervisor, Dr. Eric LUK, who has been incredibly supportive and helpful
throughout this journey. I am grateful to have him as my mentor.

Student Applied Research Presentations 2024 Student Applied Research Presentations 2024 49