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UNDERSTANDING SENSORY PROFILES AND
                                              CONSUMER PREFERENCES OF 7-DAY DRY-AGED

                                              SIRLOIN AND RIBEYE


                                              ABSTRACT               Poster


                                              RESEARCH BACKGROUND

                                              Despite the popularity of dry-aged beef, the effects of short-term aging, specifically
                                              7-day periods on sirloin and ribeye, remain under-explored. This study addresses the
                                              gap  by  evaluating  sensory  profiles  and  consumer  preferences,  crucial  for  culinary
                                              professionals aiming to meet the increasing demand for high-quality, sustainably
                                              produced beef.
    HU CHIU HO
                                              METHODOLOGY

    BA (Hons) in Culinary Arts and            The methodology involves sensory testing and consumer preference surveys. Sirloin
    Management                                and ribeye cuts, uniformly sourced as Australian grass-fed beef, are dry-aged for 7
    Department of Hospitality and Business    days and cooked to medium degree of doneness. Sensory attributes like smell, flavor,
    Management                                tenderness, and juiciness are evaluated through structured tasting sessions. Data on
                                              consumer preferences, purchase intent, and pricing is collected via questionnaires,
                                              followed by statistical analysis to identify significant trends and preferences.
    OBJECTIVES                                FINDINGS

                                              Preliminary findings indicate that 7-day dry aging significantly enhances the flavor
    This study aims to evaluate the sensory   intensity and tenderness of both sirloin and ribeye steaks, aligning well with consumer
    attributes  of  sirloin  and  ribeye  steaks   preferences. Participants express a willingness to pay a premium for these attributes,
    after a 7-day dry aging period and assess   suggesting a viable market for short-term aged beef products.
    consumer  preferences  and  willingness
    to pay for these products. By identifying   ABOUT THE INVESTIGATOR
    these key factors, the research seeks to
    inform industry practices and enhance     I am HU Chiu Ho. My interests are cooking and relishing food, especially meat, that’s
    the  marketability  of  short-term  aged   also why I chose dry-aged beef as my final year project’s topic. For my career goals,
    beef.                                     I would like to become a chef in hotel, Michelin restaurant or steak house. However,
                                              I think a civilian staff in Food and Environmental Hygiene Department is also a good
                                              choice since it has less stress and more stable work hours. The name of my FYP
                                              supervisor is Ms. Suzanne STORMS.

































      46    Student Applied Research Presentations 2024                                                                                                                                              Student Applied Research Presentations 2024
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