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PERSPECTIVES: 3D FOOD PRINTING IN THE
RESTAURANT INDUSTRY
ABSTRACT
RESEARCH BACKGROUND
3D food printing became a trend in 2005. The concept is still relatively new and has a lot
research potentials. 3D food printing technology was initially aimed to provide benefits
to people who have difficulties swallowing food. However, due to its popularity, the
restaurant industry started to gain interest in its use. However, as it is still a new form
of technology, customers’ of said restaurants tend to have mixed opinions regarding its
use. This research investigates the customers’ perspective on using 3D food printing in
FRANCISCO restaurants within Asia.
CRISTIANA ELIZE
METHODOLOGY
BA (Hons) in Culinary Arts and This research uses quantitative and qualitative methods, utilizing surveys and letting
Management the respondents have the freedom to express their opinions at the end of the survey. A
Department of Hospitality and Business snowball sampling method was used to recruit respondents.
Management
FINDINGS
The data were analyzed using SPSS. The results showed that despite over 60% of the
OBJECTIVES respondents don't know what 3D food printing is or its concept, they still would like to
learn more about it and believe that it is something that should be studied. In addition,
the results don’t seem to show much significant difference in the perspectives of the
This study aims to gain a better different age groups. Most of which are willing to consume 3D-printed food products,
understanding of how customers of the without the need of a celebrity endorsement.
restaurant industry in Asia perceive
the concept of 3D food printing. By ABOUT THE INVESTIGATOR
analyzing the results collected using
a questionnaire, the study assesses My name is Cristiana FRANCISCO, a Culinary Arts & Management student interested in
their willingness to consume 3D the concept of culinary since the age of 10. My supervisor Dr Vicky T. Y. LEUNG gave
food printed-products. As a bonus, me support and belief that I can accomplish anything I put my mind to, despite having
between the different generations of so many bumps on the road. Besides cooking, I am a sports addict and have been
respondents, a comparison could also playing sports my whole life. One day I hope to work as a full-time educator in culinary
be made regarding their perspectives. arts to see what the future holds for this industry, whilst also pursuing my interests as
a part-time group fitness instructor.
44 Student Applied Research Presentations 2024 Student Applied Research Presentations 2024
