Page 42 - THEi Student Applied Research Presentations 2024

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI)
ON BUSINESS AND TRANSPORTATION SECTORS

IN HONG KONG: ANALYSIS OF INFLUENCES,

CHALLENGES, AND OPPORTUNITIES

ABSTRACT

RESEARCH BACKGROUND
The research highlights the significance of artificial intelligence (AI) within the global
context of transformative technologies.

CHUNG HANG YI METHODOLOGY
Through a survey-based methodology, this research examines the adoption of AI in

BA (Hons) in Culinary Arts and Hong Kong. This research also investigates the impact of AI adoption in Hong Kong,
Management employing quantitative and qualitative research methods such as chi-square analysis
and frequency analysis.
Department of Hospitality and Business
Management FINDINGS

The findings revealed notable correlations between AI utilization and operational
efficiency, as well as the widespread integration of AI across various industries. The
OBJECTIVES research further indicates that AI positively influences decision-making processes,
cost-effectiveness, and operational efficiency. However, several concerns also arise,
The goal of this research is to achieve including legal compliance, vendor selection, employee resistance, data quality
the ethical and sustainable integration assurance, and ethical considerations associated with AI implementation.
of AI in Hong Kong, unlocking This research emphasizes the importance of fostering innovation, prioritizing data
its transformative potential and quality, and control, and addressing talent shortages. Additionally, proactive strategies
driving economic and technological are recommended to tackle the challenges associated with AI adoption, ensuring
advancement. ethical and sustainable implementation. Moreover, the research also focuses on the
commercial and transportation sectors in Hong Kong to leverage the transformative
capabilities of AI to enhance competitiveness and foster innovation.
Finally, by exploring the impact of AI adoption in Hong Kong and proposing strategies
to address associated issues, this research contributes to the growing body of
knowledge on AI implementation. It provides valuable insights for policymakers,
industry professionals, and researchers seeking to leverage the benefits of AI.

ABOUT THE INVESTIGATOR

My name is CHUNG Hang Yi, Venus. I am a student in Culinary Arts and Management.
I choose this program because of my interest in cooking, especially in pastry making.
Seeing people’s smiling faces when they eat my pastries brings me satisfaction, and I
aspire to be a pastry chef. My FYP supervisor is Ms. Joyce WONG.

42 Student Applied Research Presentations 2024 Student Applied Research Presentations 2024