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OPPORTUNITIES AND CHALLENGES OF
DRY-AGED BEEF PRODUCT IN HONG KONG
MARKET
ABSTRACT
RESEARCH BACKGROUND
In Hong Kong's dynamic market, the introduction of dry-aged beef presents both
significant opportunities and notable challenges. This project explores the feasibility of
integrating this niche product, known for its enhanced flavor and tenderness, into the
local culinary scene. It highlights the effects and methods of dry aging, to find out how
this product can accommodate the Hong Kong market.
CHAN CHAK LAM
METHODOLOGY
BA (Hons) in Culinary Arts and This research employs a literature review, by collating numerous articles to obtain
Management data. Data are analysed and the summary for different aspects is made.
Department of Hospitality and Business
Management FINDINGS
Preliminary findings indicate a growing interest among high-income earners in Hong
Kong towards premium meat products, suggesting a favorable market for dry-aged
OBJECTIVES beef. However, challenges such as high import costs and lack of consumer awareness
are significant barriers to consume dry-aged beef. Strategic partnerships and
educational campaigns are recommended to lower market entry. Mind maps have been
The primary objective of this study constructed to show suggestions for dry aging and the culinary industry.
is to assess the potential market for
dry-aged beef in Hong Kong. This study ABOUT THE INVESTIGATOR
focuses on proving the benefits of dry
aging, providing methods of dry aging I am a final year student in Culinary Arts and Management at THEi. I am passionate
and suggestions to the industry for this about cooking. I am always satisfied to see people consuming the food I cook, and the
dry-aged beef market. smile they wear. I hope that I can become a successful chef, and able to become famous
on social media so that I can teach more people about cooking. Under the guidance of
my FYP supervisor, Dr. Vicky LEUNG, I hope it can contribute to the culinary industry.
40 Student Applied Research Presentations 2024 Student Applied Research Presentations 2024
