Page 53 - THEi Student Applied Research Presentations 2024

FEASIBILITY OF OPERATING E-SPORTS HOTEL
IN HONG KONG

ABSTRACT Poster

RESEARCH BACKGROUND
As E-sports grows and becomes increasingly popular, it provides numerous
opportunities for companies in various sectors. A remarkable feature of this expansion
is the emergence of E-sports arenas and hotels in Asia-Pacific, particularly in countries
such as Taiwan, Japan, Singapore, and China. E-sports hotel can also be operated in
Hong Kong. As of December 2023, there were over 24,000 E-sports hotels in Mainland
China. Considering the increasing involvement and enthusiasm for E-sports in Hong
Kong, the possibility of developing E-sports hotels in Hong Kong is worthwhile.
WOO ROSANNE KAI SZE
METHODOLOGY
Considering convenience and safety, Hong Kong residents were chosen as the sample BA (Hons) in Hotel Operations
population to meet this study's purpose. A self-administered online questionnaire was Management
conducted between late December 2023 and late February 2024. Despite non-probability Department of Hospitality and Business
sampling cannot accurately reflect the entire population due to the subjective nature Management
of the sample selection process, it was deemed appropriate for this study given the
time and personnel constraints. 196 valid responses were received from Hong Kong
residents aged 18 years or above to facilitate a more objective data analysis procedure. RESEARCH QUESTIONS
The analysis tool involved SPSS to produce tables and charts for the descriptive data
collected, to conclude the research outcome.
RQ1. What is the opinion of Hong Kong
FINDINGS residents on E-sports as an innovative
Correlation analysis among 10 factors in this study was performed. Most factors have industry?
a significant positive correlation (P<0.001). Ten questions under the age factor showed RQ2. How much time E-sports participants
a significant positive correlation. However, some questions did not exhibit a significant spend on playing games and using gaming
correlation. For instance, questions showed significant correlations with the questions equipment?
under the service quality factor. The correlation between age factors is substantial. This
suggests that there may be a greater chance that these factors influence each other. RQ3. What is the sentiment of Hong
Kong residents towards E-sports hotels?
ABOUT THE INVESTIGATOR Engel-Kollat-Blackwell (EKB) model is
used.
My name is Rosanne WOO; I am a Year 4 student studying Hotel Operations RQ4: What expectations and standards
Management. I like meeting different people and I am outgoing. At weekends, I listen do Hong Kong residents have on E-sports
to J-pop and watch anime. I also like wine tasting as well as spirit, sake, and more. For lodging? Engel-Kollat-Blackwell (EKB)
career goals, I would like to work in the Food & Beverage department of a cruise ship.
My FYP supervisor is Dr. Angus LAW. model is used.

Student Applied Research Presentations 2024 Student Applied Research Presentations 2024 53