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HK.KPOPMART 2026 – CREATING A
SUSTAINABLE K-POP FAN PLATFORM IN
HONG KONG
Poster
KONG Hoi Tung Ruby
BA (Hons) in Digital Advertising
Department of Design and Architecture
OBJECTIVES RESEARCH BACKGROUND
• Establish a physical marketplace The K-pop fan community in Hong Kong mainly interacts online, with limited in-
for K-pop merchandise exchange. person engagement. Although there are many online activities, there is currently
• Create a fan gathering space to a lack of dedicated platforms for fan merchandise trading and community
strengthen community bonds. building. HK.KpopMart fills this gap by creating an offline space where fans can
• Promote K-pop culture appreciation buy and sell homemade support goods and second-hand official merchandise,
through interactive activities like thereby strengthening connections among K-pop enthusiasts. The venue also
photo booths and stamp rallies. hosts cultural activities to help the public better understand K-pop culture.
• Encourage social media sharing
to expand the community’s reach. METHODOLOGY
The methodology used by HK.KpopMart includes three main components to
engage the community and enhance fan experience:
Physical Market Events: These are in-person gatherings where fans can meet,
trade, and purchase fan-made and second-hand K-pop merchandise, fostering
direct interaction and community building offline.
Snapio - Life Four Cut Activity: This creative activity involves using Snapio’s
platform to create and share different K-pop fans’ made frame to encourage
offline activity for fans.
Collaboration with Slash Support Cafe: Partnering with a themed café, this
ABOUT THE INVESTIGATOR element provides a cultural and interactive space where fans can enjoy K-pop-
I am a K-pop enthusiast and regularly related experiences in a cozy setting, further strengthening communal bonds
and cultural exchange.
share related content on social media.
Through this experience, I have FINDINGS
gained insight into fans’ needs, which
inspired me to organize this event. My The expected outcomes include high participation rates in all events and
FYP supervisor is Miss Yan WANG. promotional activities, the promotion of cultural exchange related to Korean
entertainment, increased mentions on social media, and successful transactions
of fan merchandise. The discussion will focus on how HK.KpopMart enhances
offline fan interactions and whether it effectively meets the community’s need
for a dedicated physical space. By creating an engaging offline environment,
HK.KpopMart aims to strengthen the bonds among K-pop fans and provide a
unique platform for trading fan goods, ultimately contributing to a more vibrant
and connected fan community.
15 Student Applied Research Presentations 2025 Student Applied Research Presentations 2025
