Page 29 - THEi Student Applied Research Presentations 2025

THE EVOLUTION OF SOCIAL PERSPECTIVES
ON GENDER FLUIDITY IN HONG KONG

MEN’S FASHION

Poster
AU Sze Wing
BA (Hons) in Fashion Design
Department of Design and Architecture

RESEARCH BACKGROUND OBJECTIVES

Hong Kong, characterized by its unique blend of Eastern and Western This study explores the psychological
influences, provides a rich context for examining how cultural fusion shapes impact of clothing in men's fashion,
men’s fashion. The city’s colonial history has fostered a distinctive sartorial focusing on the communicative
identity, where traditional Chinese customs coexist with modern global trends. aspects of style and its implications
This dynamic environment encourages a continual dialogue between past for identity and societal norms. As
and present, allowing for the emergence of androgynous styles that challenge clothing serves as a medium for
conventional masculinity and promote inclusivity. personal expression, this project
investigates three primary areas: a)
METHODOLOGY social insights into individuality in
men's fashion throughout history;
The study employs qualitative research through ten in-depth interviews with b) the evolution of masculinity and
local adults aged 18 to 55, including professionals from the fashion industry. fashion in Hong Kong; and c) the
Utilizing the Zaltman Metaphor Elicitation Technique (ZMET), the research trend of gender fluidity and its impact
seeks to uncover personal experiences, cultural influences, and industry on men's fashion in Hong Kong.
changes that shape men’s fashion choices and the growing acceptance of
gender-fluid trends in Hong Kong.

FINDINGS

The findings indicate a notable increase in the acceptance of gender fluidity from
2000 to 2025, largely influenced by cultural shifts and media representation. ABOUT THE INVESTIGATOR
Participants identified key historical moments that have significantly impacted
contemporary men’s fashion, particularly the legacy of colonialism and the I am passionate about fashion design
innovative contributions of local designers. Although comfort, material quality, and aspire to create my own brand that
and brand reputation were identified as critical factors in fashion choices, resonates globally. My career goal is
aesthetic appeal often overshadowed deeper engagements with gender identity. to innovate and express individuality
In conclusion, this study emphasizes the intricate relationship between historical through my designs, ultimately
influences, personal expression, and societal norms in shaping modern men's achieving success in the fashion
fashion, particularly regarding gender fluidity. As the fashion industry continues industry. I aim to inspire others while
to evolve, aligning its offerings with contemporary values will be essential for contributing to a more inclusive and
promoting inclusivity and acceptance. The implications extend beyond fashion, creative fashion landscape.
signaling a broader societal movement towards understanding and embracing FYP Supervisor: Ms. CHEUNG Ling,
diverse identities, ultimately fostering a more inclusive environment for all Jenny
individuals.

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