Page 28 - THEi Student Applied Research Presentations 2025

CAT OLYMPICS
OBJECTIVES
• Hand-painted cute cats on the cat
food packaging design
• Packaging design is positioned
to help Urban cafe enter the
international market
• Packaging design hopes to be
something that pets can eat
humane international taste cat
food
ABOUT THE INVESTIGATOR
I am a passionate cat lover who enjoys
everything related to cats. My career
goal is to work in an environment
where I can support animal welfare
and promote a positive image of
cats. My FYP supervisor is Mr Raptor
KWOK.
17 Student Applied Research Presentations 2025
Poster Video
NG Mei Ping
BA (Hons) in Digital Advertising
Department of Design and Architecture
RESEARCH BACKGROUND
Animal cafe does not sell cat food directly, however, visitors who wish to interact
with the cat are required to purchase cat food or snacks.
If they launch their own brand, customers will be able to purchase it for their
pets during their visit to this popular urban cafe, which attracts a large number
of patrons.
METHODOLOGY
The Cat Olympics campaign will be promoted through Instagram animations
and high-visibility MTR light box advertisements. Customers visiting Urban
Cafe can interact with the cats and purchase themed gift boxes, which include
cat food and exclusive storybooks or collectible cards. A sequel to the storybook
is available for reading only at the cafe, encouraging repeated visits. Retail
displays in supermarkets and pet stores will further enhance product visibility
and sales.
FINDINGS
The campaign is expected to significantly boost Urban Cafe’s brand awareness
and customer engagement. Instagram and MTR promotions will attract new
visitors, while exclusive in-cafe experiences and themed gift boxes drive sales
and repeated visits. Supermarket and pet store displays will expand market
reach, helping to increase product visibility and overall revenue.
Student Applied Research Presentations 2025