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BUSINESS LECTURE ONE:
Richard Christou
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The new developments in ICT each of which can add value when Cloud computing – all this
combined to create the system accumulated data needs secure
Marc set the scene for the series with a
survey of what we can expect from delivering the required solution. For storage and vastly increased
the new developments in Information instance, Uber combines its key driver processing power to make sense of it.
and Communications Technology management and scheduling system Cloud computing (cheap and
(ICT). with a GPS application to track its maintenance free, relying on huge
vehicles and a payment application
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ahead and predict developing trends easily replace either application if a Willingness to share through
in ICT. He spent 24 years as SVP and better one emerges. technology – creating new solutions
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at Fujitsu Limited, and four years as VP Although the systems used to deliver by using existing organisations that
& GM Offerings Management for the new solutions can be made up of already do it best; e.g. using LinkedIn
Computer Science Corporation. He still applications that are already rather than creating a new directory,
retains a very strong connection with available and coming into the or PayPal rather than creating a
the CTO community in the UK, US, organisation in 2018/19, they are often bespoke payment system.
Japan and Europe. He founded Silxo not fully understood by the leadership $UWLÀFLDO LQWHOOLJHQFH ² XVLQJ WKH SRZHU
Ltd in 2014 to provide consultancy and team. Nevertheless, they are still
implementation services to enable deployed as part of these systems and of Cloud computing to learn from,
businesses to get the most from their relied on as a key business driver, even analyse, interpret and process the
if there is risk in doing so. This is
investment in Information Technology. mountains of data now available. This
because risk mitigation is relatively generates new insights leading to
Preserving legacy systems while easy – the system can be reworked by
implementing new solutions replacing the defective application accelerated decision making and
event response, often initiated by
Marc explained that throughout the with a better one, and the cost of computers without the need for
80s, 90s and early 2000s, technology doing so is not prohibitive. human intervention.
change was very much on a serial The challenge for the CMO
path. The CTO would look at what Marc summed up: Conclusion
technology had done over recent
history, attempt to predict what new • We have all the technology we In conclusion Marc said that the role of
developments would become need available today the CTO or the Chief Information
available in the near future, and then • We need to have the imagination 2IÀFHU &,2 WRGD\ VKRXOG QRZ EH WR
decide what to adopt to beat the to put it to good use bring together existing capabilities,
competition and secure new markets. generating rapid evolution combining
Thus, large ICT systems evolved • We need to be open to taking risks and recombining smaller building
gradually over time as changes were and surviving failure blocks in new ways.
required to keep them current. • As the roles of CTO and Chief
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Over the last eight years, this way of
working has changed completely. The converge, Marc challenged the There were many questions both
large legacy ICT systems still underpin audience to consider: “Have you during and after Marc’s lecture which
key processes. However, they are too adapted yet and are you ready to broadly fell into three main areas:
expensive to replace, and it is not see what today’s technology is
possible to update them quickly ready to deliver?” • understanding the technology
enough to keep pace with the A connected story • understanding how the CMO can
increasingly rapid developments in ICT Marc had 19 interlinked themes and use it to develop his profession
that are now taking place.
trends which together form a • ethical and legal issues raised
As a result, the CTO must look for connected story that the 2020 CMO around security, privacy, and the
FRVW HIIHFWLYH VPDOO VFDOH LQWHULP must be able to understand and use of ICT for criminal purposes
VROXWLRQV WKDW VHUYH VSHFLÀF QHHGV DQG navigate to stay relevant. In summary
work together with the existing legacy for the CMO the most important of 0DUF VXSSOLHG XV DQVZHUV WR WKH ÀUVW
systems. Such solutions can not only be these were: but stated that his role as CIO/CTO
deployed easily but also quickly Digitisation – the creation and was to implement new developments
updated or replaced to take collection of information. The world’s in ICT and make them available to all
advantage of new developments in stored data is doubling every two his stakeholders – including the CMO.
technology or to satisfy changing years. How will the technology It was up to the CMO to decide how
market requirements. As a result, while develop to help us make sense of it?
the end of life for legacy systems used to use them. We will examine this issue
to be several years, the end of life for Internet of Things – devices of all in future lectures in the series.
these new solutions is closer to 18 shapes and sizes (many household You can read full notes on Marc’s
months. appliances) always connected to the lecture and some further comments
internet, that continually collect and
A new approach required on it from me in my Master’s Blog One,
share data. With an estimated 75
This new approach requires the CTO to billion devices in circulation by 2020, which is available on the Marketors’
assess currently available ICT WKLV LV H[SHFWHG WR ÁRRG WKH SODQHW website at http://marketors.org in the
DSSOLFDWLRQV WR ÀQG EXLOGLQJ EORFNV with information. News Section.
MARKETOR SUMMER 2018 marketors.org 17

