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BUSINESS LECTURE ONE:

                                                                                                     Richard Christou
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        The new developments in ICT          each of which can add value when     Cloud computing – all this
                                             combined to create the system        accumulated data needs secure
        Marc set the scene for the series with a
        survey of what we can expect from    delivering the required solution. For   storage and vastly increased
        the new developments in Information   instance, Uber combines its key driver   processing power to make sense of it.
        and Communications Technology        management and scheduling system     Cloud computing (cheap and
        (ICT).                               with a GPS application to track its   maintenance free, relying on huge
                                             vehicles and a payment application
        0DUF LV XQLTXHO\ TXDOLÀHG WR ORRN    to collect revenues, but Uber can    WKLUG SDUW\ GDWD FHQWUHV  LV WKH DQVZHU
        ahead and predict developing trends   easily replace either application if a   Willingness to share through
        in ICT. He spent 24 years as SVP and   better one emerges.                technology – creating new solutions
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        at Fujitsu Limited, and four years as VP   Although the systems used to deliver   by using existing organisations that
        & GM Offerings Management for        the new solutions can be made up of   already do it best; e.g. using LinkedIn
        Computer Science Corporation. He still   applications that are already    rather than creating a new directory,
        retains a very strong connection with   available and coming into the     or PayPal rather than creating a
        the CTO community in the UK, US,     organisation in 2018/19, they are often   bespoke payment system.
        Japan and Europe. He founded Silxo   not fully understood by the leadership   $UWLÀFLDO LQWHOOLJHQFH ² XVLQJ WKH SRZHU
        Ltd in 2014 to provide consultancy and   team. Nevertheless, they are still
        implementation services to enable    deployed as part of these systems and   of Cloud computing to learn from,
        businesses to get the most from their   relied on as a key business driver, even   analyse, interpret and process the
                                             if there is risk in doing so. This is
        investment in Information Technology.                                     mountains of data now available. This
                                             because risk mitigation is relatively   generates new insights leading to
        Preserving legacy systems while      easy – the system can be reworked by
        implementing new solutions           replacing the defective application   accelerated decision making and
                                                                                  event response, often initiated by
        Marc explained that throughout the   with a better one, and the cost of   computers without the need for
        80s, 90s and early 2000s, technology   doing so is not prohibitive.       human intervention.
        change was very much on a serial     The challenge for the CMO
        path. The CTO would look at what     Marc summed up:                      Conclusion
        technology had done over recent
        history, attempt to predict what new   •  We have all the technology we   In conclusion Marc said that the role of
        developments would become              need available today               the CTO or the Chief Information
        available in the near future, and then   •  We need to have the imagination   2IÀFHU  &,2  WRGD\ VKRXOG QRZ EH WR
        decide what to adopt to beat the       to put it to good use              bring together existing capabilities,
        competition and secure new markets.                                       generating rapid evolution combining
        Thus, large ICT systems evolved      •  We need to be open to taking risks   and recombining smaller building
        gradually over time as changes were    and surviving failure              blocks in new ways.
        required to keep them current.       •  As the roles of CTO and Chief
                                               0DUNHWLQJ 2IÀFHU  &02  VWDUW WR    Questions and answers
        Over the last eight years, this way of
        working has changed completely. The    converge, Marc challenged the      There were many questions both
        large legacy ICT systems still underpin   audience to consider: “Have you   during and after Marc’s lecture which
        key processes. However, they are too   adapted yet and are you ready to   broadly fell into three main areas:
        expensive to replace, and it is not    see what today’s technology is
        possible to update them quickly        ready to deliver?”                 •  understanding the technology
        enough to keep pace with the         A connected story                    •  understanding how the CMO can
        increasingly rapid developments in ICT   Marc had 19 interlinked themes and   use it to develop his profession
        that are now taking place.
                                             trends which together form a         •  ethical and legal issues raised
        As a result, the CTO must look for   connected story that the 2020 CMO      around security, privacy, and the
        FRVW HIIHFWLYH  VPDOO VFDOH LQWHULP   must be able to understand and        use of ICT for criminal purposes
        VROXWLRQV WKDW VHUYH VSHFLÀF QHHGV DQG   navigate to stay relevant. In summary
        work together with the existing legacy   for the CMO the most important of   0DUF VXSSOLHG XV DQVZHUV WR WKH ÀUVW
        systems. Such solutions can not only be   these were:                     but stated that his role as CIO/CTO
        deployed easily but also quickly     Digitisation – the creation and      was to implement new developments
        updated or replaced to take          collection of information. The world’s   in ICT and make them available to all
        advantage of new developments in     stored data is doubling every two    his stakeholders – including the CMO.
        technology or to satisfy changing    years. How will the technology       It was up to the CMO to decide how
        market requirements. As a result, while   develop to help us make sense of it?
        the end of life for legacy systems used                                   to use them. We will examine this issue
        to be several years, the end of life for   Internet of Things – devices of all   in future lectures in the series.
        these new solutions is closer to 18   shapes and sizes (many household    You can read full notes on Marc’s
        months.                              appliances) always connected to the   lecture and some further comments
                                             internet, that continually collect and
        A new approach required                                                   on it from me in my Master’s Blog One,
                                             share data. With an estimated 75
        This new approach requires the CTO to   billion devices in circulation by 2020,   which is available on the Marketors’
        assess currently available ICT       WKLV LV H[SHFWHG WR ÁRRG WKH SODQHW   website at http://marketors.org in the
        DSSOLFDWLRQV WR ÀQG EXLOGLQJ EORFNV    with information.                  News Section.



        MARKETOR SUMMER 2018                                                                      marketors.org  17
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