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FELIX – the Robo Planner

Emerging markets in the Far East and elsewhere, are offering a growing base of newly aspiring,
technologically advanced, social media active, clients keen to embrace financial services products, who
are looking to the marketplace to satisfy their requirements via contemporary and cost-effective
methods. Through Ascot Distribution (FE)’s social media expertise and affiliate marketing, coupled to
the added assistance given by FELIX, we believe Ascot Group are significantly ahead of conventional
financial services groups in utilising the power of the internet to draw in business.

The Ascot Group Robo Planner, known as ‘FELIX’, is the first of its kind in the market and should not be
confused with a Robo Adviser. FELIX’s method of operating is more akin to going through a financial
planning exercise where the prospective client will go through a series of questions in the form of a
chat bot in a selected language, either written, vocal or both, to establish relevant personal and
financial details – effectively an automated interactive online financial fact find.

It should be noted that FELIX is supported by our own Ascot Financial Adviser, who will be available to
chat, and can be used by both introducers and direct sales to ensure that the appropriate product and
risk profile is identified for each and every client.

FELIX will also act as an additional check as to product suitability, ensuring Ascot Group captures all
the information required by regulators and on the advice process, equally providing comfort to the
owners/management of financial advisory firms by adding recorded checks and balances, so ensuring
advisers are giving correct advice. FELIX can be tailored by location to ensure any regional
requirements are met.

FELIX will be a useful tool for introducers where Ascot Group is not happy with the quality of their
regulator’s minimum requirements, or where the introducer is not in the financial advice sector e.g.
an accountant or lawyer, being perfectly entitled to introduce but not able to give regulated advice.
Indeed, use of Felix might be made compulsory for some applications (direct sales etc) and directly
linked to the necessary introducers and regions.

The purpose of FELIX is twofold:

• Firstly, to provide necessary advice on product suitability, which is a prerequisite in Ascot
Group (and pretty much any product provider domiciled in a robustly regulated jurisdiction)
prior to accepting the application and subsequent investment.

• Secondly, the financial planning process will more often than not highlight a need for the
potential client to provide some form of provision for the client or a clients' family member.
Therefore, a NEED is created for the client to invest. So, we are not simply promoting an
investment, albeit one that is far more desired in developing markets than local products on a
comparative basis, but also a tangible reason to act.