Page 44 - Think 3. Teacher's Book B3+

Unit 3
What’s in a name? Reading; Train to

Warmer
Ask pairs of students to list as many 3 WHAT’S IN A
logos as they can see on clothes, OBJECTIVES
bags, etc. in one minute. Award one NAME? FUNCTIONS:
giving advice; expressing obligation;
point for each logo listed. giving recommendations, warnings and
prohibitions
GRAMMAR:
(don’t) have to / ought to / should(n’t) /
07 Get ing must; had better (not); can(’t) / must(n’t)
VOCABULARY:
Play the video and discuss the 07 Watch the video and think: making and selling; expressions with
do you have a favourite logo? Why do you like it?
name
question with your class.
1 Swatch sells watches. Jaguar makes
cars. WhatsApp provides a messaging
service. Pret A Manger sells food
and drinks.
2 If your students struggle to think
of ideas, you could broaden out
the discussion to why brands are
important.
3 Jaguar, WhatsApp, Pret A Manger READING
1 Look at the names and logos and answer the
4 3.01 Check/clarify: unique, questions.
wordplay, targeted, obsessed. 1 These are the names and logos of various companies.
1 Companies think a lot about brand What kind of products do they offer?
names because it distinguishes their Jaguar sells cars.
product from all others, and it’s
important that they get it right the 2 Add two more names of companies or products
that are famous around the world.
first time.
SPEAKING Work in pairs. Some people think the
SPEAKING
2 A good brand name is unique, 2 name of a brand is very important. What do you
memorable and easy to understand. think is the reason for this?
3 Jaguar was chosen because it 3 Read the blog entry on the next page quickly. Identifying the main topic of a
paragraph
makes people think of a beautiful but Which of the brands shown above does it mention? Writers use a new paragraph when they want to change the
dangerous wild cat. Pret A Manger 4 3.01 Read the blog entry again and listen. topic. The opening line of a paragraph usually gives you a
was chosen because it’s in a foreign Answer the questions. clue about its topic.
language (French) and therefore 1 Why do companies think a lot about a brand name? 5 Look at paragraphs 3 and 4. What is the topic of
each paragraph? Tick (✓) two options.
2 What makes a good brand name?
sounds special and different. 3 Why were each of these names chosen? A what teenagers wear to school
WhatsApp was chosen because it • Jaguar • Pret A Manger • WhatsApp B brand names are important in the
teenage market
uses wordplay (it’s based on the 4 Why was Nova a bad name for a car in Spain? C some really bad brand names
5 Why do some teenagers choose to buy more
English expression What’s up?). expensive products (like clothes)? D ways to pick a brand name
4 Because in Spanish no va means 30
‘it doesn’t go’.
5 Because they want to have
something with the right brand or logo. 5 Tell students that one technique to help them read a text quickly is to
focus only on the first sentences of each paragraph, as this should give
a good overview of the main topics of the text.
Paragraph 3: D Paragraph 4: B

Critical ing
Understanding and analysing links between ideas
Distinguishes between main and supporting arguments.
Objectives Resources for this unit

All available online
Functions and speaking Giving advice; expressing
obligation; giving recommendations, warnings and Videos Worksheets
prohibitions ● Get ing: Do you have a favourite ● Grammar and vocabulary: Basic, Standard
Grammar (don’t) have to / ought to / should(n’t) / logo? Why do you like it? and Extension Worksheets
must; had better (not); can(’t) / must(n’t) ● Grammar rap!: had better (not) ● Project: Advertisements
Vocabulary Making and selling; expressions with name Tests ● Communication: What’s in a name?
Fiction How I Met Myself ● Unit, extension and skills test 3 ● Literature Worksheets: David Copperfield
Train to Identifying the main topic of a paragraph ● End of term test 1 ● Grammar presentation: (don’t) have to /
ought to / should(n’t) / must / had better (not)
● Get ing and Grammar rap! video
Worksheets

T30 What’s in a name? | Unit 3