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Risk Appetite — Critical to Success   |    15









                   This approach encourages management and the board   It is, however, usually a mistake to focus only on senior
                   to clearly prioritize objectives and associated appetite. In   levels of management and overlook those engaged in day-
                   addition, various scenarios can be discussed to explore how   to-day activities.
                   the appetite would influence decision-making throughout
                   the organization.
                                                                             We suggest organizations include in
                   The possible disadvantage of this approach, however, is that   the development of appetite both
                   it may capture only some views from across the entity as   senior levels of management and those
                                                                               engaged in day-to-day activities.
                   there are often resource constraints limiting the number of
                   people who directly engage. It may also be challenging to
                   manage bias, which requires an adept facilitator.
                                                                     Developing performance contexts
                                                                     Some organizations use quantitative measures to express
                            We suggest organizations keep the        appetite. They may arrive at these measures through
                          organization’s strategic plan, including   business modeling. With the increasing availability of data
                            mission and vision, at the forefront     and data analytic tools, organizations may develop data-
                           of facilitated discussions on appetite.   rich contexts that provide insight into the impact of various
                          Avoid biasing discussions toward only      strategic and operational decisions on entity performance.
                             one or two lines of the business.
                                                                     For instance, an organization may focus on its production
                                                                     cycle. The focus might identify the current production path
                   Discussions related to strategy and objectives    and key quality assurance points and consider the effect of
                   Appetite often becomes more evident when management   product rework on time and cost. At an operational level,
                   considers major issues facing the organization, such as   management may use the context to assess decisions
                   innovation, new product lines, acquisitions, or joint ventures.   on improving production time through innovation or by
                   Organizations with a lower appetite will usually react   eliminating quality assurance points. At a more strategic
                   differently to innovation, acquisition, expansion, competition,   level, the context might be used to assess how introducing
                   and market volatility than those with a higher appetite.   a new product line would affect overall production time and
                   Reviewing and assessing these reactions can provide   cost. Understanding appetite helps when considering how
                   insight into the organization’s current appetite. Integrating   these decisions may be viewed in terms of the overall risk
                   considerations of appetite with strategic planning will likely   relating to timely product production and quality.
                   provide the most timely understanding of the type and
                   amount of risk sought by the board and management.   The proliferation of data and evolution of technology has
                                                                     allowed for greater use of modeling and analytics at a
                   Appetite statements can also help to form the boundaries   more reasonable cost. However, there are usually business
                   that keep the organization focused on strategy and   goals—and risks—that are difficult to quantify with
                   discouraging sometimes subtle but important decisions   precision. For that reason, modeling is typically just one part
                   that pull the organization off course. Having clarity on   of the process of developing appetite.
                   appetite assists the board in having healthy discussions
                   that challenge management’s depiction of appetite. In
                   turn, management gains a sense of the board’s appetite   We suggest organizations debate and
                   for specific strategies that can be incorporated into a risk   discuss with management and the
                   management process. These boundaries can also help hold   board the levels of risk that seem too
                                                                                        high or low.
                   management back from chasing fads.















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