Page 3 - How to Grow Business Through LinkedIn (English)

To help you navigate LinkedIn as a marketing platform, here are 15

LinkedIn marketing hacks you can use to find new customers, create
new contacts and ultimately grow your business.

1. Find highly targeted customers and connections

The targeting on LinkedIn is unparalleled in the realm of digital
advertising. Small businesses can zero in on the exact industry,

company size and job role [of the people] that they know typically
would buy their product or service. For example, if you are selling

customer support software to small businesses in the United States,

you can set your advertising campaigns to only be showing to

businesses [that are] under 100 employees, based in America — and

within that grouping, only to executives at those companies with a

customer-support title. — Tim Peters, director of marketing,

IntelliResponse

2. Stay on customers' radars

My company helps small businesses generate leads on LinkedIn. Clients

tell us what kind of people make high-quality customers for them. We

search on LinkedIn for people who fit their criteria, and then introduce
them. (We do it so it looks like the client is introducing themselves, but

we do all the work for them.) Then we stay in touch with the people

who have expressed interest, again using LinkedIn. We do daily status
updates and weekly LinkedIn blog posts to keep the client's name in

front of their network. We also send monthly emails that share

information about the kinds of problems our clients can solve for their
customers, and share the results they have achieved for other

customers. We also make offers, such as inviting people to a webinar or

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