Page 8 - How to Grow Business Through LinkedIn (English)

11. …and don't forget to claim your custom URL

Everyone should claim their custom URL to ensure it includes their

name (e.g., http://linkedin.com/in/davideerickson). This is especially

important for people who have a lot of contact with potential clients —
especially for those who [are in] professional services and the B2B

sector — because when meeting with someone they have not yet met,

many people will search Google for the name of the person with whom
they're meeting in order to learn more about them. Claiming your

custom URL makes it more likely your LinkedIn profile will rank in the

top of those search results. — David Erickson, vice president of online
marketing, Karwoski & Courage

12. Complete the Summary section on your own profile

The summary section is the most overlooked section. You have 2,000

characters to speak to your target audience, directly and persuasively.
Use complete sentences, write in first person, and address their pain

points clearly and succinctly. Many people prefer to go to LinkedIn than

a website. Most of the time, people want to connect with the person
before the product or service, and this is your opportunity to introduce

yourself to prospective clients and customers. Also, include your

contact information at the end of the summary section. Even though
it's elsewhere on your profile, make it easy for people to reach you. —

Susan Tabor-Kleiman, Esq., owner, Your Professional Writer

13. Think of it as a numbers game

I have learned that LinkedIn marketing is more science, less art. In other
words, it's a numbers game. I know that each Wednesday, I'll touch at

least 2,000 C-level executives. These touches will lead to about six

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